Using Instagram to Promote Your Business and Increase Site Traffic

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Using Instagram to Promote Your Brand and Increase Site Traffic

by Shawn Massie, Dir. of Search & Social Media - @ShawnTheGrom

Tweet with Mozinar attendees: #mozinar

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Using Instagram

Presented by Shawn Massie| April 2nd, 2013

to Promote Your Brand and Increase Site Traffic

DOWNLOAD this presentation

bit.ly/Mozigram

thunderseo.com/blog

@ShawnTheGrom

FIRST OFF – Who am I?

instagram.com/shawnthegrom

gplus.to/ShawnMassie

Shawn MassieDirector of Search & Social Media

WHAT’SINSTAGRAM

A PHOTO SHARING APP

Launched in October 2010

Photos filters are a hit

Images confined to a square vs. 4:3 ratio

GEOLOCATION AND CAPTIONS

Users can be mentioned

Locations can be tagged

Photos can be uploaded to multiple networks

#HASHTAGS

#Hashtags allow users to find others

Sets the stage for contests

MISCONCEPTIONS

1. It Only Works If You Sell Visual Products

2. It’s Only For Big Brands

3. It’s Only For Posting Photos

4. Results Can’t Be Measured

5. Instagram Can Sell Your Photos

Source: http://blog.kissmetrics.com/biggest-misconceptions-about-

instagram/

INSTAGRAM IS FOR HIPSTERS

ALL ABOARD!THE INSTAGRAM TRAIN

ALL ABOARD! - Apr 2012

Instagram launches on Android

450,000 users on a waitlist join over

30 million registered users

FACEBOOK WANTS IN

“Zuckerberg went on to say that the company

will be building on Instagram's strengths and

features and growing the app independently

rather than just trying to integrate everything

into Facebook.”

— Mashable

Facebook buys for $1B

9 person staff

ALL ABOARD!- Aug 2012

ALL ABOARD! – Dec 2012

Instagram updates their Terms of Service

"To help us deliver interesting paid or

sponsored content or promotions, you agree

that a business or other entity may pay us to

display your username, likeness, photos (along

with any associated metadata), and/or actions

you take, in connection with paid or sponsored

content or promotions, without any

compensation to you."

The old Terms of Service are reintroduced!

ALL ABOARD! – Jan 2013

ALL ABOARD! – Feb 2013Instagram launches their own site

ALL ABOARD! – Feb 2013

6 months later…

"We believe that some of our users, particularly

our younger users, are aware of and actively

engaging with other products and services

similar to, or as a substitute for, Facebook," the

company admitted in its 10-K annual report.

"For example, we believe that some of our

users have reduced their engagement with

Facebook in favor of increased engagement

with other products and services such as

Instagram.” — David Ebersman, CFO

CONTENT STRATEGY

Try “Behind the Scenes”

photos

Use Images to

Tell a Story

CONTENT STRATEGY

Pick A Category For Your Photos

CONTENT STRATEGY

How Frequently Should You Post?

CONTENT STRATEGY

What Are Your Competitors Doing?

CONTENT STRATEGY

What Are Their Followers Doing?

CONTENT STRATEGYConsider Doing A Photo Series

BESTPRACTICES

BEST PRACTICES

1. Choose a username that you already use

BEST PRACTICES

2. Use hashtags (generic and branded)

Branded Hashtag

BEST PRACTICES

3. Take Advantage of Geolocation

http://bit.ly/XCtPm

Learn how to create a location using

Foursquare

BEST PRACTICES4. Use a web-based program to manage

Manage comments, likes and

BEST PRACTICES

Explore Around You

BEST PRACTICES

5. Engage followers with more than just photos

BEST PRACTICES

Free Tickets

DRIVE TRAFFIC

Add URL to Your Bio

They Add Their

Address Too

DRIVE TRAFFICInclude URL in Comments

Ask to Share on Website

DRIVE TRAFFICInclude URL in Comments

Post URL to Slideshow

DRIVE TRAFFICPromote Your Latest Offers or Deals

a) Users

4 Sources of DataInstagram’s API can pull:

WordPress Plugin Pulls

In User Photos

a) Users

b) Hashtags

HASHTAGS

HASHTAGS$108

a) Users

b) Hashtags

c) Locations

LOCATIONSRestaurant's Instagram contest boosts app

engagement by 66 percent

a) Users

b) Hashtags

c) Locations

d) Geographies

GEOGRAPHIES

YOUR OPTIONS

1. Free Embed Code Generators

2. WordPress / CMS Plugins

3. Writing or Hiring a Developer

4. Developed Platform

FANBASE

Run Photo ContestsEnable User Voting

FANBASE

Displays Likes, Comments and Share Buttons

FANBASE

MEASURERESULTS

MEASURE RESULTSGoogle Analytics

MEASURE RESULTS

DOWNLOAD this presentation

bit.ly/Mozigram

SHAWN MASSIE

Director of Search & Social Media

thunderseo.com/blog

@ShawnTheGrom

shawn@thunderseo.com

@ThunderSEO

Q&A Time!

@ShawnTheGrom

www.thunderseo.com

shawn@thunderseo.com

http://seomoz.org/webinars

Using Instagram to Promote Your Business and Increase Site Traffic

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