Post on 18-Dec-2014
description
a Green ideaamificationreat
traffic
big citiesfossil fuels
world population
industry
deforestation
pesticide
chemicalsclimate change
economic, social & environment losses, increasing social inequality between zones and increasing the gap between rich & poor
ECOEMBES is a Spanish organization that cares for the environment through recycling and eco-design packaging.
It make possible that plastic container, cans and briks (yellow container) and cartons and papers (blue container) may have a second life
domestic containers
2013 environment savings
15,8 MILLIONS MWH ENERGY
13,8 MILLIONS TONS OF CO2 375 MILLIONS M3 WATER
data are so good but…
WE CAN IMPROVE THEM
game mechanics: points
a point can be given for any good habit or action related to care environment
to buy products which containers are respectful with environment = 1 pointto recycle a can = 1 point
to recycle a brik = 2 pointsto recycle a plastic bottle = 3 points
to fold carton boxes before deposit them into blue container = 3 pointsto reuse plastic bag = 1 point
to deposit 1L used oil into clean point = 10 points
game mechanics: leaderboard
a social not absolute leaderboard that allows users to interact & to compete with their Facebook friends
ME – 1530 points
M. Theresia von Paradis – 2730 points
Ignace Joseph Pleyel – 3010 points
Jacob Obrecht – 1030 points
Philippe Verdelot – 920 points
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16
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17
game mechanics: rewards
with proper and thoughtful design, rewards program can be very effective in providing optimal motivations for driving engagement
fixed action rewards (earned lunch)first 100 points -> user receive The Recycle Team manual1500 points -> user receive The Recycle Team T-shirt
random rewards (mystery box)2500 points -> user receive a mystery box with a surprise gift
Sudden rewards (easter eggs)when system determine, user receive a reward, for example 1000 extra points
conclusion
… moreover, it’s becoming harder and harder task…
… that’s why the people engagement is so important
gamification help us to achieve that engagement
the maintenance of the Earth and the environment is a task of everyone…