Using gamification to care environment

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a Green idea amification reat

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Using game techniques and game mechanics to increase people's engagement with the environment

Transcript of Using gamification to care environment

Page 1: Using gamification to care environment

a Green ideaamificationreat

Page 2: Using gamification to care environment

traffic

big citiesfossil fuels

world population

industry

deforestation

pesticide

chemicalsclimate change

economic, social & environment losses, increasing social inequality between zones and increasing the gap between rich & poor

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ECOEMBES is a Spanish organization that cares for the environment through recycling and eco-design packaging.

It make possible that plastic container, cans and briks (yellow container) and cartons and papers (blue container) may have a second life

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domestic containers

2013 environment savings

15,8 MILLIONS MWH ENERGY

13,8 MILLIONS TONS OF CO2 375 MILLIONS M3 WATER

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data are so good but…

WE CAN IMPROVE THEM

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game mechanics: points

a point can be given for any good habit or action related to care environment

to buy products which containers are respectful with environment = 1 pointto recycle a can = 1 point

to recycle a brik = 2 pointsto recycle a plastic bottle = 3 points

to fold carton boxes before deposit them into blue container = 3 pointsto reuse plastic bag = 1 point

to deposit 1L used oil into clean point = 10 points

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game mechanics: leaderboard

a social not absolute leaderboard that allows users to interact & to compete with their Facebook friends

ME – 1530 points

M. Theresia von Paradis – 2730 points

Ignace Joseph Pleyel – 3010 points

Jacob Obrecht – 1030 points

Philippe Verdelot – 920 points

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game mechanics: rewards

with proper and thoughtful design, rewards program can be very effective in providing optimal motivations for driving engagement

fixed action rewards (earned lunch)first 100 points -> user receive The Recycle Team manual1500 points -> user receive The Recycle Team T-shirt

random rewards (mystery box)2500 points -> user receive a mystery box with a surprise gift

Sudden rewards (easter eggs)when system determine, user receive a reward, for example 1000 extra points

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conclusion

… moreover, it’s becoming harder and harder task…

… that’s why the people engagement is so important

gamification help us to achieve that engagement

the maintenance of the Earth and the environment is a task of everyone…


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