Post on 20-Apr-2018
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Our Speakers Today
Allen BondeVP Product Marketing & Innovation
OPENTEXT | ACTUATE
Rochelle CohenSenior Manager, Product Marketing
OPENTEXT | GXS
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Agenda
Introduction
Analytics for B2B
Market Trends
Definitions
Use Cases
OpenText B2B Managed Services
Q&A
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Businesses need insights from B2B data
React to exception conditions
Identify performance trends and patterns
Predict future results
Identify the right course of action
“Analytics will be the top area of investment in 2015.”Gartner, Inc., The Supply Chain Strategist’s Guide to Analytics Maturity, Noha Tohamy, 31 October 2014
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Your journey to B2B analytics
Exchange documents electronically Onboard Trading Partners Manage Program
What to measure How to display Frequency of update
Visualize the data Explore with interactive capabilities Optimize processes
ANALYZE THE DATA TO DISCOVER
INSIGHTS
MANAGE AND PREPARE
THE DATA
OBTAIN THE B2B DATA
1
2
3
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Key Market TrendsDemocratization of Data, Blending of Transactional + Behavioural
By 2015, 25% of analytics capabilities will be embedded in business applications – Gartner
84% of B2Bs investing in marketing analytics – Regalix/eMarketer
Consistently, techniques that deliver the most value are data visualization and analytics applied within business processes – MIT Sloan
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Embedded analytics is the use of reporting and analytic capabilities in transactional business applications. These capabilities can reside outside the application, reusing the analytic infrastructure built by many enterprises, but must be easily accessible from inside the application, without forcing users to switch between systems- Gartner
Definition: Embedded Analytics
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Definition: The Analytic Process
BIG DATA
Advanced Analytics
Data Visualization
UNDERSTAND
MODEL
ENGAGE
MONITOR
Which partners should I add?
What should I expect for order volume in
coming year?
Which customers sent me the most holiday orders?
Who was my top partner?
How should I allocate resources?
Who are my best performing suppliers?
OUTCOMESVISUALIZE performance | EXPLORE trends / identify improvements | OPTIMIZE strategy + decisions
hiddenrelationships
forecasts
profiles
reports
alerts
dashboards
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Use Case: Visualize
Turn data into visual summaries applying information design best practices from Tufte et al
Helps decision makers consume information at a high level
Charts | Reports | Dashboards |Alerts
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Interactive Visualizations
Use Case: Explore
Find trends and top performers using market data from trading network; compare suppliers; track vs. KPIs; flag improvement areas
Promotes discovery and sharing among team,
creation of scorecards
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Data blending | Predictive | Modeling | Profiles
Use Case: Optimize
Bring together and blend multi-source data from various apps/services along with analytical techniques to model and create forecasts
Helps decision makers understand relationships to build data-driven strategies and richer profiles
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OpenText™ Managed ServicesYour single provider to operationalize insights into your B2B data
EXTERNAL
CUSTOMAPPLICATIONS
ERP
INTERNAL
CUSTOMERS
SUPPLIERS
SERVICEPROVIDERS
DISTRIBUTORS
FINANCIAL INSTITUTIONS
3PL
OPENTEXT MANAGED SERVICES
PROGRAMMANAGEMENT
PARTNERONBOARDING
MAPPING ANDTRANSLATION
24/7 MONITORINGAND RESOLUTION
SUPPORT
WMS TMS
ERPINTEGRATION
VISIBILITY, ALERTING, ANALYTICS
GLOBAL SYSTEMMANAGEMENT
DATA AND PROCESSINTELLIGENCE
OpenText ©2015 All Rights Reserved. 15
WMS TMS
OpenText™ Managed ServicesYour single provider to operationalize insights into your B2B data
EXTERNAL
CUSTOMAPPLICATIONS
ERP
INTERNAL
CUSTOMERS
SUPPLIERS
SERVICEPROVIDERS
DISTRIBUTORS
FINANCIAL INSTITUTIONS
3PL
OPENTEXT MANAGED SERVICES
PROGRAMMANAGEMENT
PARTNERONBOARDING
MAPPING ANDTRANSLATION
24/7 MONITORINGAND RESOLUTION
SUPPORT
ERPINTEGRATION
VISIBILITY, ALERTING, ANALYTICS
GLOBAL SYSTEMMANAGEMENT
DATA AND PROCESSINTELLIGENCE
OpenText ©2015 All Rights Reserved. 16
OpenText™ Managed ServicesYour single provider to operationalize insights into your B2B data
EXTERNAL
CUSTOMAPPLICATIONS
ERP
INTERNAL
CUSTOMERS
SUPPLIERS
SERVICEPROVIDERS
DISTRIBUTORS
FINANCIAL INSTITUTIONS
3PL
OPENTEXT MANAGED SERVICES
PROGRAMMANAGEMENT
PARTNERONBOARDING
MAPPING ANDTRANSLATION
24/7 MONITORINGAND RESOLUTION
SUPPORT
WMS TMS
ERPINTEGRATION
VISIBILITY, ALERTING, ANALYTICS
GLOBAL SYSTEMMANAGEMENT
DATA AND PROCESSINTELLIGENCE
OpenText ©2015 All Rights Reserved. 17
OpenText™ Managed ServicesYour single provider to operationalize insights into your B2B data
EXTERNAL
CUSTOMAPPLICATIONS
ERP
INTERNAL
CUSTOMERS
SUPPLIERS
SERVICEPROVIDERS
DISTRIBUTORS
FINANCIAL INSTITUTIONS
3PL
OPENTEXT MANAGED SERVICES
PROGRAMMANAGEMENT
PARTNERONBOARDING
MAPPING ANDTRANSLATION
24/7 MONITORINGAND RESOLUTION
SUPPORT
WMS TMS
ERPINTEGRATION
VISIBILITY, ALERTING, ANALYTICS
GLOBAL SYSTEMMANAGEMENT
DATA AND PROCESS
INTELLIGENCE
OpenText ©2015 All Rights Reserved. 18
OpenText™ Managed ServicesYour single provider to operationalize insights into your B2B data
EXTERNAL
CUSTOMAPPLICATIONS
ERP
INTERNAL
CUSTOMERS
SUPPLIERS
SERVICEPROVIDERS
DISTRIBUTORS
FINANCIAL INSTITUTIONS
3PL
OPENTEXT MANAGED SERVICES
PROGRAMMANAGEMENT
PARTNERONBOARDING
MAPPING ANDTRANSLATION
24/7 MONITORINGAND RESOLUTION
SUPPORT
WMS TMS
ERPINTEGRATION
VISIBILITY, ALERTING, ANALYTICS
GLOBAL SYSTEMMANAGEMENT
DATA AND PROCESSINTELLIGENCE
OpenText ©2015 All Rights Reserved. 19
OpenText B2B Managed Services
Achieve greater customer satisfaction, competitive advantage and accelerated time-to-revenue
React to exception conditions
Identify performance trends and patterns
Predict future results
Identify the right course of action
OpenText ©2015 All Rights Reserved. 21
Complimentary Gartner Research Report: “The Supply Chain Strategist’s Guide to Analytics Maturity”
This research provides supply chain strategists with best practices for simultaneously improving these areas to reach overall analytics maturity:
Expand the sources of data, and improve its quality and ability to accurately represent the end-to-end supply chain.
Secure the buy-in and backup of leadership, and dedicate the necessary analytical resources to optimize the creation and consumption of analytics.
Embed analytics in functional and cross-functional supply chain processes to support fact-based decision making.
“Maturity in analytics depends on the type of data used, skill sets available, analytical approaches employed and ability to use its output.” *
*Gartner, Inc., The Supply Chain Strategist’s Guide to Analytics Maturity, Noha Tohamy, 31 October 2014.
www.gxs.com/Maturity-Analytics-Report
*