acebook Strategies

URJ Social Media Boot CampLisa Colton, President Darim Online

May 7, 2012

AGENDA

• Use the platform features• Drive people to your page, and like it!• Design for engagement• Promote in people-centric ways

1. Maximize the Format

2. Get The Likes

Market based on VALUE not numbers

Make it easy and accessible everywhere!

Get a personalized URL from Facebook*if you have 25 fans, you can get one

LIKE OTHER PAGES

Get a personalized URL from Facebook*if you have 25 fans, you can get one

http://www.facebook.com/username

Make it easy, simple, intuitiveMaybe matching your URL?

Put it on your website: Like button

Getting the codes

3. Designing Engagement

Social media is a two way

conversation.

Invite it.

Align goals with conversation

Design engagement for highest ROE

Create a video,

message, tweet,

blog post, etc. about org/comp

any

Become a fan

FriendFollow

JoinDiscuss

Post reviews

Give feedback

VoteContribute

ideas

VisitWatch

DownloadReadPlay

Engage Contribute Participate Create

Lowest to highest Return on Engagement

* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498

Trust = authenticity, transparency

Reciprocity = Mutual value, co-creation

Ask Questions:Be a Platform For Conversation

Temple Beth Abraham, Tarrytown, NY

Tagging people is a way to invite them into the

conversation

ROE is fan engagement and trust

Create a video,

message, tweet,

blog post product

about the company

Become a fan

FriendFollow

JoinDiscuss

Post reviews

Give feedback

VoteContribute

ideas

VisitWatch

DownloadReadPlay

Engage Contribute Participate Create

TRUST

RECIPROCITY

Summary: designing engagement

Design different ways to become engaged online

Be authentic and transparent: create trust

Integrate co-creation into your engagement strategy

Your new role: Chief Conversation Officer

4. Promotion isn’t Really Promotionmake it people-centric and conversational

Photos, photos, photos

5. Use Your Insights!

Coming Up….

• Twitter 101 May 10, 1-2pm eastern• Sharefest! May 14, 2-3pm eastern

COACHING AND CONSULTING GRANT APPLICATIONS ROUND 2

OPEN MAY 21 (Due June 6)!