URJ Social Media Boot Camp: Facebook Strategies
21
acebook Strategies URJ Social Media Boot Camp Lisa Colton, President Darim Online May 7, 2012
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Presentation by Lisa Colton to URJ Social Media Boot Camp on Facebook strategies fr
Transcript of URJ Social Media Boot Camp: Facebook Strategies
acebook Strategies
URJ Social Media Boot CampLisa Colton, President Darim Online
May 7, 2012
AGENDA
• Use the platform features• Drive people to your page, and like it!• Design for engagement• Promote in people-centric ways
1. Maximize the Format
2. Get The Likes
Market based on VALUE not numbers
Make it easy and accessible everywhere!
Get a personalized URL from Facebook*if you have 25 fans, you can get one
LIKE OTHER PAGES
Get a personalized URL from Facebook*if you have 25 fans, you can get one
http://www.facebook.com/username
Make it easy, simple, intuitiveMaybe matching your URL?
Put it on your website: Like button
Getting the codes
3. Designing Engagement
Social media is a two way
conversation.
Invite it.
Align goals with conversation
Design engagement for highest ROE
Create a video,
message, tweet,
blog post, etc. about org/comp
any
Become a fan
FriendFollow
JoinDiscuss
Post reviews
Give feedback
VoteContribute
ideas
VisitWatch
DownloadReadPlay
Engage Contribute Participate Create
Lowest to highest Return on Engagement
* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
Trust = authenticity, transparency
Reciprocity = Mutual value, co-creation
Ask Questions:Be a Platform For Conversation
Temple Beth Abraham, Tarrytown, NY
Tagging people is a way to invite them into the
conversation
ROE is fan engagement and trust
Create a video,
message, tweet,
blog post product
about the company
Become a fan
FriendFollow
JoinDiscuss
Post reviews
Give feedback
VoteContribute
ideas
VisitWatch
DownloadReadPlay
Engage Contribute Participate Create
TRUST
RECIPROCITY
Summary: designing engagement
Design different ways to become engaged online
Be authentic and transparent: create trust
Integrate co-creation into your engagement strategy
Your new role: Chief Conversation Officer
4. Promotion isn’t Really Promotionmake it people-centric and conversational
Photos, photos, photos
5. Use Your Insights!
Coming Up….
• Twitter 101 May 10, 1-2pm eastern• Sharefest! May 14, 2-3pm eastern
COACHING AND CONSULTING GRANT APPLICATIONS ROUND 2
OPEN MAY 21 (Due June 6)!
