Post on 22-Nov-2014
description
Entrepreneurship in ChinaNew venture development
Joop Dorresteijn
Working in Shanghai
Finding a home
http://sh.zu.anjuke.com
Life around the office
Finding quality
1. Not so good: visiting universities at random2. Better: seeking students online (51job.com)3. Best: Networking
http://www.joop.in/Archive/how-to-scout-it-talent-in-shanghai/
Learn some language!
The end of our fashion startup
What did I learn?
The end of our fashion startup
What did I learn?
! * Don’t focus too much on the technology, get a cashcow. ! .! * Stay small while you can.
Business model canvas
Business model canvas
Business model canvas
ddd* Payment platforms * Shipping agencies
* Garment manufacturing * Software development * Complain management
* Fashion designers * Software developers * Key investors
!* Fashion
design engine for outer ware, dresses, bags and scarfs
* See 3d previews of your design (game element)
* start your own label and brand your blog
* Dutch kids with their moms
* Moms with their kids
* Swedish fasionista’s
* Dutch housewives
* Per dress sales
* Company clothing
* Supply chain * Software
development * Marketing * Servers
* SNS * Handwritten
notes * Account
creation
* Website * iPad app
https://www.youtube.com/watch?v=_snMn7aRFWo&feature=youtu.be (6m 46s)
Validating learning canvas
Riskiest assumption:
Unitedstyles: “Parents find it boring to shop for clothing with their kids”
Validating learning canvas
Validating learning canvas
BUYING CLOTHING IS
BORING
KIDS GAME ENGINE
Validating learning canvas
BUYING CLOTHING IS
BORING
KIDS GAME ENGINE
Validating learning canvas
BUYING CLOTHING IS
BORING
KIDS GAME ENGINE
BE UNIQUE
DESIGN YOUR OWN
Validating learning canvas
BUYING CLOTHING IS
BORING
KIDS GAME ENGINE
BE UNIQUE
DESIGN YOUR OWN
Validating learning canvas
BUYING CLOTHING IS
BORING
KIDS GAME ENGINE
BE UNIQUE
DESIGN YOUR OWN
WRONG MARKET
TRY DIFFERENT MARKETS
Validating learning canvas
BUYING CLOTHING IS
BORING
KIDS GAME ENGINE
BE UNIQUE
DESIGN YOUR OWN
WRONG MARKET
TRY DIFFERENT MARKETS
Bad idea?
ddd* Payment platforms * Shipping agencies
* Garment manufacturing * Software development * Complain management
* Fashion designers * Software developers * Key investors
!* Fashion
design engine for outer ware, dresses, bags and scarfs
* See 3d previews of your design (game element)
* start your own label and brand your blog
* Dutch kids with their moms
* Moms with their kids
* Swedish fasionista’s
* Dutch housewives
* Per dress sales
* Company clothing
* Supply chain * Software
development * Marketing * Servers
* SNS * Handwritten
notes * Account
creation
* Website * iPad app
• You are not the user
• You may have never even met a user
• You are not even close to your user
Validating learning canvas
Solution: Minimum Viable Product
• “An experiment to test your riskiest assumption”
• MVP should deliver something for you: Money, Subscription, like etc
That consumes the smallest amount of effort and resources needed
• how you would validate your assumptions?
Who? !
What? Why? The Problem
The Person
Validating learning canvas
The end of our fashion startup
When your startup is over:!!
you will at least have $$$!at least you have learned something!
at least you have good friends!at least you have some nice memories
@joop