Entrepreneurship in ChinaNew venture development

Joop Dorresteijn

Working in Shanghai

Finding a home

http://sh.zu.anjuke.com

Life around the office

Finding quality

1. Not so good: visiting universities at random2. Better: seeking students online (51job.com)3. Best: Networking

http://www.joop.in/Archive/how-to-scout-it-talent-in-shanghai/

Learn some language!

• https://www.youtube.com/watch?v=KzL-qMbkCPM 12m 45s

The end of our fashion startup

What did I learn?

The end of our fashion startup

What did I learn?

! * Don’t focus too much on the technology, get a cashcow. ! .! * Stay small while you can.

Business model canvas

Business model canvas

Business model canvas

ddd* Payment platforms * Shipping agencies

* Garment manufacturing * Software development * Complain management

* Fashion designers * Software developers * Key investors

!* Fashion

design engine for outer ware, dresses, bags and scarfs

* See 3d previews of your design (game element)

* start your own label and brand your blog

* Dutch kids with their moms

* Moms with their kids

* Swedish fasionista’s

* Dutch housewives

* Per dress sales

* Company clothing

* Supply chain * Software

development * Marketing * Servers

* SNS * Handwritten

notes * Account

creation

* Website * iPad app

https://www.youtube.com/watch?v=_snMn7aRFWo&feature=youtu.be (6m 46s)

Validating learning canvas

Riskiest assumption:

Unitedstyles: “Parents find it boring to shop for clothing with their kids”

Validating learning canvas

Validating learning canvas

BUYING CLOTHING IS

BORING

KIDS GAME ENGINE

Validating learning canvas

BUYING CLOTHING IS

BORING

KIDS GAME ENGINE

Validating learning canvas

BUYING CLOTHING IS

BORING

KIDS GAME ENGINE

BE UNIQUE

DESIGN YOUR OWN

Validating learning canvas

BUYING CLOTHING IS

BORING

KIDS GAME ENGINE

BE UNIQUE

DESIGN YOUR OWN

Validating learning canvas

BUYING CLOTHING IS

BORING

KIDS GAME ENGINE

BE UNIQUE

DESIGN YOUR OWN

WRONG MARKET

TRY DIFFERENT MARKETS

Validating learning canvas

BUYING CLOTHING IS

BORING

KIDS GAME ENGINE

BE UNIQUE

DESIGN YOUR OWN

WRONG MARKET

TRY DIFFERENT MARKETS

Bad idea?

ddd* Payment platforms * Shipping agencies

* Garment manufacturing * Software development * Complain management

* Fashion designers * Software developers * Key investors

!* Fashion

design engine for outer ware, dresses, bags and scarfs

* See 3d previews of your design (game element)

* start your own label and brand your blog

* Dutch kids with their moms

* Moms with their kids

* Swedish fasionista’s

* Dutch housewives

* Per dress sales

* Company clothing

* Supply chain * Software

development * Marketing * Servers

* SNS * Handwritten

notes * Account

creation

* Website * iPad app

• You are not the user

• You may have never even met a user

• You are not even close to your user

Validating learning canvas

Solution: Minimum Viable Product

• “An experiment to test your riskiest assumption”

• MVP should deliver something for you: Money, Subscription, like etc

That consumes the smallest amount of effort and resources needed

• how you would validate your assumptions?

Who? !

What? Why? The Problem

The Person

Validating learning canvas

The end of our fashion startup

When your startup is over:!!

you will at least have $$$!at least you have learned something!

at least you have good friends!at least you have some nice memories

@joop