Understanding your community: Getting to know the people behind the buzz

Jasmine JaumeProduct Marketing Manager

jasmine@brandwatch.com@tales_of_cake

Nate WaltonData Scientist

nate@brandwatch.com@molten_tofu

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• Understanding your audience

• Why are demographics useful

• What can demographics tell you

• Live demo

• Q&A

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• Ask questions in the session chat

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What is a community?

Why are demographics

useful?

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What can demographics

tell you?

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New or unexpected audiences

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The interests and professions of your audience

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Which content is resonating

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Topics of conversation in different segments

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Gender

Individual orOrganisation?

ProfessionInterestsLocation

Some live examples

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Q&A

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