On-Demand Webinar: Insights From SXSW 2015
Transcript of On-Demand Webinar: Insights From SXSW 2015
Thank you for joining!
#SXSWInsights
@Serena @dberkowitz @HeatherST
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@AaronStrout
SXSW 2015 InsightsTopics of Conversation
Emotion x Volume (with Sentiment)
SXSW 2015 InsightsTopics of Conversation
Emotion x Volume (with Sentiment)
Hottest Apps
DiversityFuture of AppsData Security &
Visualization
#SXSWInsights
HOTTEST
APPS
at SXSW
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What were the top apps
discussed at SXSW?
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Livestream apps are not
new,
so why are they so popular
now?
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The FUTURE
of Apps
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What is going on in the
health app and “wearables”
space that people need to
know?
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Wearables are all the rage.
How can PR pros use these
to meet their goals?
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DATA
Security
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What is the importance of
data security?
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What is the role of data in
today's PR or marketing
process?
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DATA
Visualization
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How can marketers use
visual data to create
stronger, more effective
campaigns?
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What tools exist to make
data visualization more
impactful?
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DIVERSITYwomen, tech,
race
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What does diversity in
Silicon Valley mean?
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How can PR and marketers
address diversity?
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DATA DOESN’T
LIE. Insights from
SXSW 2015
SXSW 2015 InsightsTopics of Conversation
Emotion x Volume (with Sentiment)
SXSW 2015 InsightsTopics of Conversation
SXSW 2015 Insights
Top 10 Retweeted on Twitter
1. SXSW (Official)
2. Lady Gaga
3. Belkin International
4. Mashable
5. Tyler Oakley
6. Game Of Thrones
7. Jack Johnson
8. Norman Reedus
9. Bethany Mota
10. Variety
Top 10 Mentioned on Twitter
1. Jimmy Kimmel
2. Mashable
3. Steve Jobs
4. Aniesia Williams
5. HALSEY
6. Nina Dobrev
7. Paul Walker
8. Sen. Rand Paul
9. Game Of Thrones
10. Belkin International
SXSW 2015 InsightsAuthor Mention
Network
SXSW 2015 InsightsAuthor Retweet
Network
#SXSWInsights
Questions?