Understanding your market with new demographic insights (webinar)

Understanding your community: Getting to know the people behind the buzz

Jasmine JaumeProduct Marketing Manager

[email protected]@tales_of_cake

Nate WaltonData Scientist

[email protected]@molten_tofu

mailto:[email protected]

mailto:[email protected]

© 2014 Brandwatch | www.brandwatch.com | 2

• Understanding your audience

• Why are demographics useful

• What can demographics tell you

• Live demo

• Q&A

#brandwatchtips

• Ask questions in the session chat

• Tweet about our discussion:

A copy of this presentation and a recording of this webinar will be made available after the webinar

Don’t be shy/ We’d love your participation

@brandwatch #brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 3#brandwatchtips


What is a community?

Why are demographics

useful?


What can demographics

tell you?



New or unexpected audiences


The interests and professions of your audience

#brandwatchtips


Which content is resonating

#brandwatchtips


Topics of conversation in different segments

#brandwatchtips


Gender

Individual orOrganisation?

ProfessionInterestsLocation

Some live examples


Q&A


www.brandwatch.com/blog

Email [email protected]

Web www.brandwatch.com

Google+ plus.google.com/+Brandwatch1

Facebook www.facebook.com/Brandwatch

Twitter @brandwatch

Understanding your market with new demographic insights (webinar)

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Transcript of Understanding your market with new demographic insights (webinar)