Live free, eat well and enjoy life

Sarah L ichtermanUdi ’s g luten f ree bread

Goal: #1 consumer choice for gluten free bread

Audience: People who live a gluten

free diet People who live and eat

healthy People who want to start

living healthy Parents

Tactics: Light hearted/upbeat

“fresh” tone Informative and honest Health oriented

Strategy Emphasize Udi’s taste and

texture vs. competition Rudi’s Glutino Ezekiel Dr. Schar

Extensions New flavors Constant stream of health

tips and new recipes via website and social media

QR code &

The Udi’s App

Digital Component

Facebook page

Social Media

Radio Stat ions:96.1 The River – adult contemporary

105.5 Downtown Radio – oldies90.3 WBRH – classic jazz

101.5 WYNK – countryOn a i r :

7-9 a.m.; 1-3 p.m.; & 5-7 p.m.

Radio Spot

TV spot

TV Stat ions :

TLCBravo

LifetimeUSA

Food NetworkCBS

On a i r :

8-11 a.m. & 1-3 p.m.Weekdays

9-12 p.m. & 4-7 p.m.Weekends

In-store taste test challenge

Guerilla Marketing