Udi's Gluten Free Bread Advertising Campaign

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Live free, eat well and enjoy life Sarah Lichterman Udi’s gluten free bread

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Transcript of Udi's Gluten Free Bread Advertising Campaign

Page 1: Udi's Gluten Free Bread Advertising Campaign

Live free, eat well and enjoy life

Sarah L ichtermanUdi ’s g luten f ree bread

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Goal: #1 consumer choice for gluten free bread

Audience: People who live a gluten

free diet People who live and eat

healthy People who want to start

living healthy Parents

Tactics: Light hearted/upbeat

“fresh” tone Informative and honest Health oriented

Strategy Emphasize Udi’s taste and

texture vs. competition Rudi’s Glutino Ezekiel Dr. Schar

Extensions New flavors Constant stream of health

tips and new recipes via website and social media

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QR code &

The Udi’s App

Digital Component

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Facebook page

Social Media

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Radio Stat ions:96.1 The River – adult contemporary

105.5 Downtown Radio – oldies90.3 WBRH – classic jazz

101.5 WYNK – countryOn a i r :

7-9 a.m.; 1-3 p.m.; & 5-7 p.m.

Radio Spot

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TV spot

TV Stat ions :

TLCBravo

LifetimeUSA

Food NetworkCBS

On a i r :

8-11 a.m. & 1-3 p.m.Weekdays

9-12 p.m. & 4-7 p.m.Weekends

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In-store taste test challenge

Guerilla Marketing


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b r e a kfa s t m e nu r e s i de nc e i nn...Complimentary Hot Breakfast Buffet BREADS DRINKS ASIAN BREAKFAST Whole Wheat Bread, English Muffins, Plain Bagels, Udi's Gluten Free Plain

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Community Food Co-op€¦ · Millet Chia Bread 142 oz., select varieties White Multigrain 3.99 Udi's Gluten-Free Multigrain and White Bread 12 select variet'es 2/$5 Quorn Meat-Free

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concordfoodcoop.coopconcordfoodcoop.coop/wp-content/images/2020/04/CoopDealsMayB.pdf · Milet-Chia 3.99 Udi's Ancient Grain Millet Chia Bread 14.2 oz. 320 udiS Multigrain udiS Free

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