Types of Advertising

TYPES OF ADVERTISING

13.10.2014

BASIC TYPES

• Brand advertising aims to create, change or enhance the brand personality and positioning of the company, product, service or person being advertised.

• Direct response advertising is like a sales rep on quota. These ads are designed and measured by how well they convert prospects into buyers and how much revenue they generate. These ads are "transactional.“

BRAND ADVERTISING

POLITICAL ADVERTISING

ONLINE ADVERTISING

Types of Advertising

Marketing

Transcript of Types of Advertising

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