9 Major types of Advertising
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Transcript of 9 Major types of Advertising
9 Types of Advertising
• most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding).
Brand Advertising
• advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to come into the store.
Retail or Local Advertising
• a form of advertising that promotes politicians. Used mostly for campaigns.
Political Advertising
Directory Advertising• a type of advertising that shows a listing of
companies, products or services. The most popular type of which is the Yellow Pages
• a direct way of stimulating a response, usually a sale, through direct contact to prospect via mail, telephone, e-mail and now short messaging system (SMS).
Direct-response advertising
• a type of advertising that focuses on a certain niche in the business industry (retailers, wholesalers, distributors or industrial / professional brackets)
Business-to- businessadvertising
• or otherwise known as Corporate Advertising, wherein the message is focused on establishing a general look or identity of a company into the minds of the target audience
Institutional Advertising
• he message communicates in behalf of a good cause or prevention of a bad situation from happening
Public Service Advertising
• advertisements run by webpages or via digital media
Interactive Advertising
• http://www.reybelen.com/advertising/9-major-types-of-advertising/
• Google.com
Sources