Different Types of Online Advertising

PPT Created by: PostItFirst.com

Types of Online AdvertisingBanner Ads – Most popular, Many Shapes and

SizesText Ads – Google Adsense, links, etcPop Up Ads – Annoys web surfers, drives traffic

awayPop Under Ads – Opens underneath the browserContextual Ads – Within content and targeted Site Takeovers – MySpace PromotionsApplication space – Facebook, Myspace, Mobile Applications – iPhone & Blackberry

Common Forms

Banner Ads Text Ads

Site Takeovers

Application Ads

Mobile Applications Ads

Web AnalyticsAnalytics - measurement, collection, analysis and

reporting of internet data for purposes of understanding and optimizing web usage.

Gives web publishers and advertisers a criteria to settle on price

Users – The number of users a site or network has.

Measured by unique ip addresses or site membership statistics

Generally lots of users can mean lots of revenue for web publishers

Generally advertisers love lots of users but are more concerned with page views and impressions

Can be misleading

More Analytics…Pageviews – Pages rendered by a website

Generally lots of users means lots of pageviewsA common quantifiable measurementCan help guage how “sticky” a site is

Impressions - The number of times an advertisement was rendered in a page view

One page view may contain as many impressions as the web publisher wants

b) Impressions are another quantifiable meausurement and are directly tied to monetization

c) Impressions are typically counted by the mil (1000). For every 1000 impressions a site recieves the CPM (Cost per Mill)

d) CPM's vary widely from pennies to dollars depending on the type of site.

The Analytics Companies

Measures pageviews and impression and site trendsGoogle Analytics –

Provides code to enter into any website to track its pageviews

Omniture - Just purchased by Adobe for $1.8 billion last month

No Coincidence largest anlytics companies are largest ad networks

SEO - Search Engine Optimization

SEO - Search Engine Optimization1.) Optimizing web sites for higher ranks in

search engines to generate higher page views

2.) Niche Markets - Small community oriented web sitesa) Targeted Audiences - (Music Sites, Gaming Sites,

Poker Sites, etc...)b) Can command large CPM,CPC,CPA’s if the

analytics are right

Monetization

Monetization process begins with evaluating possibilities.

Players involved are:• advertisers, • publishers, • and the middlemen

Possible payouts in micropayments• CPM (Cost per Mil, 1000)• CPC (Cost per Click)• CPA (Cost per Action)

• Signups, Surveys, etc…

• Or fixed pricing.

Methods of Monetization

• Sponsorship• Cross Advertisement

• Paid Content and Advertorials

• Syndication of Content

• Affiliations• Links

Less Aggressive Methods

DonationsLoyaltyResponsibility

ConversionIndirect RevenueGenerate Interest from

Activities that Eventually Result in Sales

Emerging Markets

Globalization – China and IndiaMobile Space

Nano Technology

China and India Critical mass of online users in the

next 10 years

•Monetizing these markets will be tricky but will have huge rewards•New millionaires and billionaires will be made in this space

Mobile Space: The Next Big Platform

New cell phone technology

E-CommerceInternet on-the-go

Nanotechnology Dictionary: Any fabrication

technology in which objects are designed and built by the specification and placement of individual atoms or molecules or where at least one dimension is on a scale of nanometers.

In their ongoing quest to improve existing products by creating smaller components and better performance materials, all at a lower cost, the number of companies that will manufacture "nanoproducts" will grow very fast and soon make up the majority of all companies across many industries.

Other TechnologyWho knows what the

future will bring…

Questions?

Closing Thoughts