Social Media Trainingfor the Pump Industry Marketers: Twitter

by Charli K. Matthews

Founder & President of Empowering Pumps, LLC

Charli K. MatthewsThank you for joining us to learn about Social Media for the

Pump Industry!

I am the President of Empowering Pumps, LLC and Publisher of EmpoweringPumps.com

I have been in the industry for 9 years! The majority of my career I was spent as an Account Executive for Pumps & Systems Magazine. This is where I fell in love with the Pump Industry.

For the last two years, I watched and learned from leaders the Pump Industry. I could see there was a need for online platform to utilize social media. This is why I built EmpoweringPumps.com and designed every page to use social media in some way.

OutlineTwitter

Thoughts vs RealityTwitter Basics – How to use itUsing Twitter– How to use it with purpose

Empowering PumpsHow & Where Twitter is used on EPHow to Grow your Network immediately

Twitter ThoughtsTwitter is Hard

Twitter is for Entertainment

Twitter is for Young People

Our industry is not using Twitter

I don’t have the time to learn something new

Twitter RealityTwitter is Friendly, but not Personal

Facebook is the Personal Platform

Think of Twitter as a mini blog. It’s a tool to drive your customers to a particular

site

Twitter builds a friendly respect between followersFor example, Favorite Fridays #FF is a day of

thanks and giving a mention to those who were nice enough to follow or mention you. This is one of my favorite days on Twitter.

Twitter How do I use it for Business?

CONTENTThe backbone of social media is content. So,

START WRITING now…

Start a Blog

Create a Email Newsletter

Join other Social Media Platforms

Define your audienceThink about your customers, then think about their

customers…

Twitter: BasicsTo BEGIN

LOGOBIOWebsiteContact List

Let’s begin with your Profile

Using TwitterWhat’s most important to learn?

Home – how you are seen@Connect#Discover

ToolsJustUnfollow.comTweetDeck, Social Share, Hootsuite, etc…Add to your site, newsletter, other social media sites

EmpoweringPumps.comTwitter on Empowering Pumps

Company Profile Sponsorship

Questions

NEXT MONTH: Learn how to use

FacebookMay 18, 2012 – 4:00PM EDT

IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME: CHARLI@EMPOWERINGPUMPS.COM