Post on 13-May-2015
description
Social Media Summer School
2012
Social Media is Democratizing Communications
Paige Brockmyre, Web and Social Media Consultant, NeXt I.T.
@maddogsocial
Shawn Willson, V.P Sales, NeXt I.T.
Welcome
Jack Dorsey, founder created March 2006 launched July 2006
(Noah Glass, Evan Williams, Biz Stone) 140 million active users 2012 340 million tweets per day 1.6 billion search queries per day 140 characters Micro-blogging
What are hashtags # and how do you use them?
How often do you tweet and why?
Should you connect Twitter and Linkedin?
How do you use Twitter for Business Marketing?
How do you use Twitter for Lead Generation?
How do you use Twitter for Pubic Relations?
How do you use Twitter for Customer Service?
Twitter Questions
Hashtags #
#muskegon
An observation What you’re
reading What events
you’re attending
Your content Someone
else’s content Chat with
someone Retweet
Tweeting
2h,5h,6h2m,22m,2
5m43m
Same message and same audience??
Linking Social Media
Monitor brands Promote events, products Become expert resource
Twitter Marketing
Lead Generation
Public Relations
Customer Service
Reid Hoffman, Founder, Stanford and Oxford, Socialnet SMN,
PayPal LinkedIn officially launched on May 5, 2003 and within one
month gained 4,500 members. Global with 2 billion people searches in 2010 150 million users in February 2012 All Fortune 500 represented
What are the benefits of having a company page?
How do ads work on LinkedIn?
How do company status updates work?
How do you use LinkedIn for lead generation?
What are the advantages of an upgraded account? How do you use LinkedIn for employee research and hiring?
What are Career Pages?
LinkedIn Questions
Benefits of Company PageCompany Reach & Product
Awareness
Network Profile Connections Groups E-mail Searching Questions and Answers Analytics Status updates
Find a contact at a Co. Sell a product Look for an employee Do business in a new city Look for partner Create a reputation Hyperlinks List Tweets and Blogs Ads
Company Page Example
Overview
Careers
Employees
Connected to you Culture
Stats
Connection
AD
Follow
Alumni
Search target market Find specific users Find buyers Find customers of your customers to drive demand Find people who consult to people buying your product Find people who can help improve your product
Selling Products
LinkedIn Ad
Stay top of mind, build relationships and brand awareness,
evangelism Followers of your Company will see Status Updates on their
homepage Updates can be ‘liked’, commented and shared Excessive posting is subject to review by LinkedIn
Company Status Updates
Builds Thought
Leadership Connects thriving
community Drives traffic to
your site Build personal
network Lead Generator Gain inspiration Connect before
conferences Help others
Lead GenerationGroups & Events
Groups Events
New relationships Filling a niche Build a new network or list Brand Awareness Credibility Sales, Opportunities Media attention Connecting others
Google reads LinkedIn
Answers, so anything that you enter in your answer becomes available in a keyword search. This means, your website or your LinkedIn profile gets a higher ranking.
Creates your reputation Positions you as Expert New connections Find Experts First level of information Connect worldwide
Lead GenerationAnswers & Applications
Enrich your profile Share and Collaborate Be more effective Stay current and
competitive
Answers Applications
Company Page 2
Blog
911
News
HiresChanges
Company Page 3
AD
Years of Experience
DegreeUniversit
yJob
Function
Company Page 4
Growth
AfterLV
BeforeLV
AlsoViewed
Skills
EmployeeGeographi
c
Company Page 5
Title Change
Blog
NewTitles
Departures
Popular profiles
In mail 50+Groups Access Career Pages
Upgrades
Largest network of recruiters Reference checks Recommendations See how they present themselves to the world
Employee Research and Hiring
Position company as an ‘employer of choice’ Increase candidate response/acceptance rate Raise awareness of job opportunities Drive traffic to website, social network, application Analyze who is viewing and interacting with your brand with
analytics
Benefits of Career Pages
Upgraded Career Pages
Get started w/ these tools
www.twitter.com
www.linkedin.com
Thanks for coming!Sources: Twitter, LinkedIn, Mari Smith, Info graphics Labs, Hubspot, Wikipedia, Social Media Examiner, Pinterest
Thank You!