Twitter And Linkedin for Business- Made Easy

Made Easy

Presenter: Rabiya Jilani CEO, Lumenica, LLC

Twitter: @bizincubation

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Agenda

• What is Social Media?

• Why is it important?

• What is Twitter?

• Getting started with Twitter

• Understanding the Twitter Lingo

• What is Linkedin?

• How can you use Linkedin for Personal and Business Image?

© 2009 Lumenica, LLC

What do you think of when you hear the words: Social Media?


Social media is more than just building relationships on big networks, its about….

Brands having conversations


Social Media Influences Decisions

• 91% say consumer reviews are the #1 aid to buying decisions

• 87% trust a friends recommendation over critics review

• Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions

• 26% of search results link to user‐generated content


What is Twitter?


http://www.twitter.com

What is Twitter?

• Founded in 2006 • Micro‐blogging service that enables users to send and receive messages called tweets

• Tweets are text based only • Limited to 140 characters • Twitter is ranked as one of the 50 most popular websites worldwide by Alexa's web traffic analysis.


Twitter Getting Started


• Video Explaining Twitter: http://help.twitter.com/portal

Twitter in plain English


• 140 characters of syndicated consciousness of what you are thinking or sharing

• Works like an email blast/press release • Build relationships • Connect with media • Great focus groups • Works with other social media platforms

Twitter is……A 24/7 cocktail party

Twitter TIPS


• Be a resource • Offer value • Understand the lingo • Promote others • Quality vs Quantity • Be thankful • Post videos, blog updates, pictures • Share • Play giveaways/contests • Include in your email signature/business card

Twitter lingo


• Tweet‐ a message of 140 characters or less What: Ask a question Announce blog update Read an interesting article? Link to a website update Announce an upcoming event Discuss current news

Twitter lingo


Your tweet

Shows up on your “follower’s home page”

Listed on your profile

Twitter lingo


• RT – Retweet means repeat/quote someone’s tweet that you found interesting your aim

How: RT @username

Want to be RT? Keep YOUR message shorter than 140 characters

Twitter lingo


Example: RT @XXXXX 5 ways to increase blog traffic with social media http:www.something.com

Twitter lingo


• @ ‐ Direct a message to someone

Reply to someone

Keep in mind these are public

How: @username

Example: @username I agree with you, you make a good point.

Twitter lingo


• Follow/Followers: You/Them

• DM‐Direct Msg, Private message

How: D username

• # Hash Tags‐ Tweet that starts with a “#” for tracking purposes, similar tweets, identify topic (eg #smallbusiness, #FF, #FollowFriday)

Twitter tools/websites/cool resources


• www.twitterbackgrounds.com‐ customize backgrounds

• www.Twellow.com: Directory of public twitter accounts. Organizes by categories.

• www.Friendorfollow.com: Who are you following that's not following you back? Who's following you that you're not following back? Find out!

• www.Twittercounter.com:



• www.Tweetdeck.com:Desktop Twitter application. To allow users to send and receive tweets and view profiles. It is the most popular Twitter application

• www.whatthetrend.com: Find out what's trending on Twitter and why.

• www.Bit.ly: Shorten a URL, Track clicks. Similar to www.Tinyurl.com



• www.Tweetchat.com: TweetChat helps put your blinders on to the Twitter‐sphere while you monitor and chat about one topic.

• www.Search.twitter.com: Search everyone’s tweets – in realtime

• www.Twittersheep.com: Enter your twitter username to see a tag cloud from the 'bios' of your twitter flock.

Do you currently have a Linkedin Account?

How often do you use your linkedin Account?

How often do you log in?

What is your goal for this session?

What is linkedin?

For more info about linkedin:

http://learn.linkedin.com/what‐is‐linkedin/

© 2009 Lumenica

Profiles

© 2009 Lumenica

Create a Personal Profile

© 2009 Lumenica

• Go to: www.linkedin.com

• List your current and past positions

• List Education

• Add a profile picture (make sure its professional)

• Add a Summary paragraph

• Update your status

Public Profile vs Private Profile

© 2009 Lumenica

Private Profile Public Profile

The Power of profiles

© 2009 Lumenica

More info about profiles: http://learn.linkedin.com/profiles/#

Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc

Connecting with Others

© 2009 Lumenica

Connect Connect Connect

© 2009 Lumenica

• Import Contacts via outlook

• Find Contacts via custom search

• You can add individual email address

• See who your contacts are connected to

Applications

© 2009 Lumenica

© 2009 Lumenica

Applications

Company Profiles

© 2009 Lumenica

Company Profiles

© 2009 Lumenica

Adding a Company Profile:

Step 1: Go to http://www.linkedin.com/companies?didentcompy=

Add email address

Step 2: Confirm Email address

Company Profiles

© 2009 Lumenica

Step 3: *Company Name *Email Domain(s) * Website URL * Description * Industry * # of employees * Type * Country *Postal Code

Linked in Group

© 2009 Lumenica

Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm

Key Takeaways

© 2009 Lumenica

• Step 1: Create a personal profile (Make sure you COMPLETE the profile) • Step 2: Complete the Public Profile (with URL) • Step 3: Connect with people • Step 4: Explore Applications • Step 5: Create Company Profile • Step 6: Join a Group • Step 7: Create a group • Step 8: Explore Events • Step 9: Keep updating status (1‐2 times a week) • Step 10: Connect, Explore, Engage Update


Cross Promote

Things to Remember


• Learn what people are saying about your brand

• Covert customers into brand advocates

• Encourage referrals

• Create a buzz

• Increase brand exposure/website traffic

Questions?


Contacting me

Email: [email protected]

www.lumenica.com

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj

Twitter And Linkedin for Business- Made Easy

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Transcript of Twitter And Linkedin for Business- Made Easy