TV Industry ReportJanuary – December

2015 – 2016

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’16 to Dec’16. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2015. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.

DATA SOURCE: MEDIA BANK

BASE: Spot TVC’s

IMPORTANT: All the ranking are on the basis of minutes, which does not reflect theranking on the basis of ad spend.

DURATION: 01 Jan, 2016 – 15 Dec, 2016

For query on DATA, please contact Mr. Chander Kant from Media Bank at:chander.k@mediabank.net.pk

If you have any other questions, please contact PAS at:secretariat@pas.org.pk

About the Report

TRENDS2016 vs 2015

2016 vs. 2015Total Minutes of Advertising

TREND ANALYSIS

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

4,421,513 3,636,332

2015

2016

QUARTER WISE PERFORMANCE% of Total Minutes of Advertising

2016 vs. 2015TREND ANALYSIS

Q1 Q2 Q3 Q40%

5%

10%

15%

20%

25%

30%

24% 25%

28%

23%24%

27%

24% 25%

2016

2015

ADVERTISERS’ REPORT

TOP 10 CATEGORIES% Minutes of Total Advertising

Beverages

Cellular Communication

Detergents

Personal Products

Construction

Confectionary

Cullinary

Financial ServicesFood

Home Appliances & Electro

nicsOthers

19%

15%

14%

9%

5% 5% 5%4%

3% 2%

18%18%

15%

11% 11%

6% 6% 5%

3% 3%2%

19%

2016 2015

TOP 15 PLAYERS% Minutes of Total Advertising

UNILEVER

P & G

RECKITT BENCKISER

PEPSI COLA

COCA COLANESTLE

TELENOR

Colgate-Palmolive

Mondelez Pakistan

ENGRO FOODS

MOBILINK

CONTINENTAL BISCUIT

Qmobile

Lake City Holdings

UFONE

20%

7% 6%6%

5% 4%3% 2% 2% 1% 1% 1% 1% 1% 1%

14%

6%

4%5% 4%

4%4%

1% 2% 2% 1% 1%3%

1% 1%

2016 2015

TOP 15 BRANDS% Minutes of Total Advertising

Coca Cola

Surf Excel

Pepsi

Dettol Soap

New Ariel Blue

Head & ShoulderDew

Safeguard

Seven Up

Harpic Power

Veet CreamLux Soap

SpriteLifebuoy

Pantene Shampoo

2.9%2.8%

2.2%2.0%

1.8%

1.5% 1.5% 1.4%1.3% 1.3%

1.2% 1.1% 1.1% 1.0% 1.0%

2.0%

1.8% 1.7% 1.6% 1.7%

1.2%

1.5%

1.0%0.9%

0.6%

0.4%

0.9%

1.2%

1.0%

0.8%

2016 2015

CHANNELS’REPORT

Top 15 Channels of 2016 -2015Across All Genre - % Share of Advt. Minutes

4% 4%4%

3%3%

3%3% 3% 3% 3% 3% 3%

3% 3% 2%

3% 3% 3% 3%

3%3%

2%2%

4%

3% 3%

3%

4%

3%2%

2016 2015

Top 15 News Channels% Share of Advt. Minutes

EXPRESS ...

NEWS ONE

Abb TakkCITY42

DUNYA ...SAMAA

DAWN ...

GEO NEWS

Capital TV

AAJ NEWS

ARY NEWS

Channel 24

Channel 92

METRO ONEJAAG

8%8% 8% 8%

7%6% 6% 6%

6% 6% 6%

4%

3%

2% 2%

6%

9% 9%

8%

7% 6%

6%6%

6% 6%

7%

4%

2%

3%

4%

2016 2015

Top 15 Entertainment Channels% Share of Advt. Minutes

8%8%

7% 7%6% 6%

6% 6% 6% 5% 5%

4%

3% 3% 3%

9%

4%

6%

7%

6%

7%

6% 6%

7%

3%

5%4%

0%

3%

4%

2016 2015

Top Music Channels% Share of Advt. Minutes

JALWA 8xm THE MUSIK KASHISH Indus Musik

51%

40%

6%

3%0%

37%41%

18%

4%

0%

2016 2015

Top 15 Other Channels% Share of Advt. Minutes

18%

15%

11% 11%10% 9%

7%

5%4%

3% 3% 2% 2%

0% 0%

10%11%

10%

2%

6%

8%

6%

17%

5%

10%

6%7%

1%1%

0%

2016 2015

Top 15 Regional Channels% Share of Advt. Minutes

24%

12% 12% 11%

9%8%

6%5% 5%

2% 2%2% 1%

0% 0%

17%

10%9% 10%

4%

10%8%

4% 4%3%

1%2%

6%5%

3%

2016 2015

% Share of Advt. Minutes Top 15 Prime Time Channels – Across All Genre

3%3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2%

3%3% 3% 3%

3%3%

2%

2%2% 2% 2%

2%2% 2%

3%

2016 2015

Genre Split in 2016 & 2015% Share of Advt. Minutes

ENT; 42%

NEWS; 40%

MUSIC; 8%

MOVIES; 4%

KIDS; 2%

SPORTS; 2%HEALTH; 1%

RELIGIOUS; 0%

FOOD; 0%

Time Band Split 2016 & 2015% Share of Advt. Minutes

Prime Time (19:00 - 22:59); 27%

After Noon (12:00 - 16:59); 26%

Morning Time (06:00 - 11:59); 17%

Late Night (00:00 - 05:59); 12%

Evening Time (17:00 - 18:59); 12%

Late Prime Time (23:00 - 23:59); 6%

THE END

For query on DATA, please contact:

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Chander Kantchander.k@mediabank.net.pk

0343-2330696