Post on 08-May-2015
description
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Tried And Tested PR Hacks For
Awesome Content Marketing
@RebeccaLee1010
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@RebeccaLee1010
rebecca.lee@dynamopr.com
Rebecca Lee, PR SEO
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Media Coverage and Top Links
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girl tinder image
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No One Said It Was Going To Be Easy
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Use The Media Funnel To Your
Advantage
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Use The Media Funnel
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Getting to the top of the pile
Beware The Great Sweep
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Fuel More Coverage
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Quality not Quantity
Who Ya Gonna Call?
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• Monitor Twitter for relevant hash tag 2-4 weeks before your project launches
• Set up Google Alerts a month before, to see which journalists are already covering your topic
• Use site search for key terms on publications that you want to pitch to
• Buy 3 news papers and just read the 1st paragraph of each article
Hacks
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When a journalist says they like your pitch Yes!! The journalist liked my story
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But Where There's A Will There's A
Way
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But where there is a will there is a way!
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Use the funnel to your advantage
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ALL CAPITAL LETTERS ARE NOT THE WAY TO GO!
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Pitch perfect
Use Your SEO Powers For Good
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Bribe Vs Encourage?
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"An invitation to foreign clients to attend a Six Nations match at Twickenham as part of a public relations exercise designed to cement good relations... is extremely unlikely to be evidence of an intention to induce improper
performance of a relevant function."
Sourcehttp://www.prweek.com/article/1073077/bribery-act-pr-industry-needs-know
https://www.gov.uk/government/news/bribery-act-comes-into-force
Bribe Vs Encourage
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Timing Is Everything
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See Your Content Like A Solar
System
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Getting Clients Time Is Tough
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Top Tools
• Response Source • UKTJPR• Meetup.com • PR Week Events• journalism.co.uk events • #prrequest "…"
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If You Remember Nothing Else...
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• Stand out from the crowd with your pitching style and story • Put the hard work in to the planning
and make your story work for you• Sharing is caring but bribing is illegal! • Give your story a human element
Think . . .
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Thank You
@RebeccaLee1010