Tried And Tested PR Hacks For Awesome Content Marketing
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Page 1 Tried And Tested PR Hacks For Awesome Content Marketing @RebeccaLee1010
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Rebecca Lee shares her tried And tested PR tips and tricks that have won her top links and national coverage.
Transcript of Tried And Tested PR Hacks For Awesome Content Marketing
Page 1
Tried And Tested PR Hacks For
Awesome Content Marketing
@RebeccaLee1010
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Media Coverage and Top Links
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girl tinder image
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No One Said It Was Going To Be Easy
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Use The Media Funnel To Your
Advantage
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Use The Media Funnel
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Getting to the top of the pile
Beware The Great Sweep
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Fuel More Coverage
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Quality not Quantity
Who Ya Gonna Call?
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• Monitor Twitter for relevant hash tag 2-4 weeks before your project launches
• Set up Google Alerts a month before, to see which journalists are already covering your topic
• Use site search for key terms on publications that you want to pitch to
• Buy 3 news papers and just read the 1st paragraph of each article
Hacks
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When a journalist says they like your pitch Yes!! The journalist liked my story
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But Where There's A Will There's A
Way
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But where there is a will there is a way!
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Use the funnel to your advantage
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ALL CAPITAL LETTERS ARE NOT THE WAY TO GO!
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Pitch perfect
Use Your SEO Powers For Good
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Bribe Vs Encourage?
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"An invitation to foreign clients to attend a Six Nations match at Twickenham as part of a public relations exercise designed to cement good relations... is extremely unlikely to be evidence of an intention to induce improper
performance of a relevant function."
Sourcehttp://www.prweek.com/article/1073077/bribery-act-pr-industry-needs-know
https://www.gov.uk/government/news/bribery-act-comes-into-force
Bribe Vs Encourage
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BJ lunchboxes pic
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Timing Is Everything
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See Your Content Like A Solar
System
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Getting Clients Time Is Tough
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Top Tools
• Response Source • UKTJPR• Meetup.com • PR Week Events• journalism.co.uk events • #prrequest "…"
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If You Remember Nothing Else...
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• Stand out from the crowd with your pitching style and story • Put the hard work in to the planning
and make your story work for you• Sharing is caring but bribing is illegal! • Give your story a human element
Think . . .
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Thank You
@RebeccaLee1010
