TRAX

Rewarding shoppers everywhere

for positive eco-actions.

founded by: Jared Brick + Heidi Smith

traxapp.co

Global Problem

Single-Use Disposables (SUD)

Corporate Costs

Waste RemovalInventory Expenses

Municipal RegulationsNegative Brand Perception

Corporate Social Responsibility

Ghost shoppers?

√ Self-Tracked Actions

√ #Hashtag Sharing

√ Maximum 4 per day

TraX Now

√ StoreGeo-Locations

√ Brand Thank You

√ Eco-Action Data Points

√ Redeem forcash, gift cards or

donations

TraX Mobile Solution

√ Marketing Offers

Team TraX

Jared BrickFounder + Director

Presidio MBA in Sustainable Mngt.

Eco-Entrepreneur, BizDev, S-Media

Startups: @Bolder @Lyft @Lovely

Heidi SmithCo-founder + CTO

13+ years of Tech Development

CarbonFlow CTO + Co-founderPassionate + Inspired

Fred SchecterProduct + U/I Developer

Sharper Image + Auto Sport Labs

Jennifer Sant’Anna, MBASustainability CoordinatorUrban Innovation Exchange

Josh KrammesAdvisor from SoftLayerCatalyst Startup Program

Mentor

Shopping with TRAX

√ Smartphone Enabled

Ghost Data Revealed

√ Socially Connected

√ Eco-Conscious

√ Newer to the Brand

√ Likes $$$ rewards

√ Buys QualityProducts

√ Also shops at XYZ stores

√ 2309 Friends on FB

+ TW

√ Shoppedhere 2x before

√ DownloadsApps Often

Mobile Demographics

110 Million US

25 Million

TraX Action Heroes

10 Million

15 Million

Targeting50M

Total160M

TraX Revenues

Large Retail

Small RetailBrands

Subscriptions$5-10,000 per month

Usage Fees$30-200

per month

Advertising$1-5,000

per campaign

Engagement + New UsersMarketing + Social Impact Marketing for Budgets

Alliance Partnerships

GroceryGrocery ConvenienceConvenience

RetailRetailCafesCafes PharmacyPharmacy

West OrangeTownship

Cities + Cities + BrandsBrands

# of App Users

20k

300k

5M

20M

50M

30

50

250

500

1000

2013 2014 2015 2016 2017

# of Clients

Beta App

User Growth

RetailStoreGrowth

CSR +EPR

RetailImpacts

MarketBrandLeader

$21M$21M

Growth Strategy

$500k

Rewarding shoppers everywhere

for positive eco-actions.

founded by: Jared Brick + Heidi Smith

traxapp.co

SEEKING ACTION HEROES!

jared@traxactions.com

thank YOU!Join us