TraX @ Pitch-Force Event
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TRAX Rewarding shoppers everywhere for positive eco- actions. founded by: Jared Brick + Heidi Smith traxapp.c o
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TraX founder, Jared Brick, recently pitched TraX to investors and VCs at the Pitch Force event in San Francisco, CA. August 2013.
Transcript of TraX @ Pitch-Force Event
TRAX
Rewarding shoppers everywhere
for positive eco-actions.
founded by: Jared Brick + Heidi Smith
traxapp.co
Global Problem
Single-Use Disposables (SUD)
Corporate Costs
Waste RemovalInventory Expenses
Municipal RegulationsNegative Brand Perception
Corporate Social Responsibility
Ghost shoppers?
√ Self-Tracked Actions
√ #Hashtag Sharing
√ Maximum 4 per day
TraX Now
√ StoreGeo-Locations
√ Brand Thank You
√ Eco-Action Data Points
√ Redeem forcash, gift cards or
donations
TraX Mobile Solution
√ Marketing Offers
Team TraX
Jared BrickFounder + Director
Presidio MBA in Sustainable Mngt.
Eco-Entrepreneur, BizDev, S-Media
Startups: @Bolder @Lyft @Lovely
Heidi SmithCo-founder + CTO
13+ years of Tech Development
CarbonFlow CTO + Co-founderPassionate + Inspired
Fred SchecterProduct + U/I Developer
Sharper Image + Auto Sport Labs
Jennifer Sant’Anna, MBASustainability CoordinatorUrban Innovation Exchange
Josh KrammesAdvisor from SoftLayerCatalyst Startup Program
Mentor
Shopping with TRAX
√ Smartphone Enabled
Ghost Data Revealed
√ Socially Connected
√ Eco-Conscious
√ Newer to the Brand
√ Likes $$$ rewards
√ Buys QualityProducts
√ Also shops at XYZ stores
√ 2309 Friends on FB
+ TW
√ Shoppedhere 2x before
√ DownloadsApps Often
Mobile Demographics
110 Million US
25 Million
TraX Action Heroes
10 Million
15 Million
Targeting50M
Total160M
TraX Revenues
Large Retail
Small RetailBrands
Subscriptions$5-10,000 per month
Usage Fees$30-200
per month
Advertising$1-5,000
per campaign
Engagement + New UsersMarketing + Social Impact Marketing for Budgets
Alliance Partnerships
GroceryGrocery ConvenienceConvenience
RetailRetailCafesCafes PharmacyPharmacy
West OrangeTownship
Cities + Cities + BrandsBrands
# of App Users
20k
300k
5M
20M
50M
30
50
250
500
1000
2013 2014 2015 2016 2017
# of Clients
Beta App
User Growth
RetailStoreGrowth
CSR +EPR
RetailImpacts
MarketBrandLeader
$21M$21M
Growth Strategy
$500k
Rewarding shoppers everywhere
for positive eco-actions.
founded by: Jared Brick + Heidi Smith
traxapp.co
SEEKING ACTION HEROES!
thank YOU!Join us
