town meeting | august 26th 2010

The Plan• State of the Quirk• Awesome New Announcements• Ridiculously Candid Q&A

Started The Process

Have Launched

Have Hit Threshold

Shipping Now

In production

Products, By The Numbers

58501697

User Rewards $98,490

$0

$20,000

$40,000

$60,000

$80,000

Apr 1, 2010 - Apr 30, 2010 May 1, 2010 - May 31, 2010 Jun 1, 2010 - Jun 30, 2010 Jul 1, 2010 - Jul 31, 2010

direct sales per month (shipped)

0

7,500

15,000

22,500

30,000

Apr 1, 2010 - Apr 30, 2010 May 1, 2010 - May 31, 2010 Jun 1, 2010 - Jun 30, 2010 Jul 1, 2010 - Jul 31, 2010

Social Sales Referrals

social sales per month (WTF?!?)

international distribution

Quirky products are in 15 countries

Pending Conversations With Another 16

Canada | UK | Ireland | Germany | Netherlands | Japan South Korea | Malaysia | Philippines | Thailand | AustraliaHong Kong | Kuwait | Indonesia | Israel 

Mexico | Chile | Argentina | Brazil | France | Spain | Austria | Belgium | Luxemburg | Switzerland | Portugal | Greece | Turkey | Saudi Arabia | Dubai | South Africa | Taiwan 

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

June July August

international distribution sales

I CAN’T SAY NUTTIN’, BESIDES:

.....“I’M EXCITED”

domestic retail sales

Sales Contacts:

International : Garret garret@quirky.comDirect: Matt matt@quirky.comDomestic: Nikki nikki@quirky.com

Pending Launches

$0

$75,000.00

$150,000.00

$225,000.00

$300,000.00

Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10

215,291.57

the cloak

the cloak

weight; 27%

hinge broken; 10%

silicon loose; 13% stands feel flimsy; 13%

collects dust/hard to clean; 10%

"not what I thought"; 1%

no ratcheting hinge; 2%

no longer needed; 2%

lack of communication; 3%

ambient light sensor blocked; 2%

thickness of case; 2%

color ; 1%

broken stand (mostly type); 14%

weight

hinge broken

silicon loose

stands feel flimsy

collects dust/hard to clean

"not what I thought"

no ratcheting hinge

no longer needed

lack of communication

ambient light sensor blocked

thickness of case

color

broken stand (mostly type)

the cloak

Silicone Tighter

Ambient Sensor Not Blocked

Anti-Dust Coating

Hinge Harder Material

Wrapster

SpaceBar

Mugstir

Switch

Pivot Power

Click & Cook

Sling Back

Communication During Production:

Full production report on each post-threshold product (3 weeks)

Date estimate only given once full production has started

SKU Select sent only when product is on hand

Wrapster

SpaceBar

Mugstir

Switch

Pivot Power

Click & Cook

Sling Back

Next Friday

September 10th

September 14th

September 30th

October 5th

October 4th

September 23

first production report dates

34.80%

20.80% 4%

13.30%

13.80%

13.80%

0-6h

6-12h

12-24h

24-36h

36-48h

Over 48h

average e-mail response time: 23 hours, 9 minutes adjusted for working hours and weekends: 9 hours, 30 minutes

factors affecting response time:

- volume - complexity of issue - time differences - wait time for action taken (issue resolution) - wait time for info from another team - community team members in office (there’s only two of us!)

e-mails sent vs. e-mails received in the past week received: 588 sent: 740

0

20

40

60

80

100

120

140

160

17-A

ug

18-A

ug

19-A

ug

20-A

ug

21-A

ug

22-A

ug

23-A

ug

24-A

ug

emails received

emails sent

e-mail volume over the past six months

0

500

1000

1500

2000

2500

FEB MAR APR MAY JUN JUL

emails received

emails sent

Get Satisfaction:

Get Satisfaction:

Get Satisfaction:

Technology Update:

• Customer Service Tools• Automated Shipping & User Rewards• Finance Integration• Stability & Scalability • And One More Thing....

[Awesome]New Announcements

• Design• Useability• Speed• Improved Shopping Experience• Increased Social Integrationv.3

October 15th

v.3

Evaluation As Of Last Week

1. Ideas Submitted2. Community Voted (2 Days)3. Top 25% Progress4. Staff Voted (1.5 Days)5. Staff Collected Data6. Friday Meeting Distributed DMV Points7. Winner Announced

Room For Improvement:

1. Community not given enough time to vote2. Staff voting without deeper knowledge3. 25% is going to become cumbersome4. Legal needs to become an earlier part of the

process

Evaluation Going Forward

1. Ideas Submitted2. Community Votes (7+ Days)3. Top 5 Ideas Move Forward4. DMV Points Distributed By Experts5. Community Data + DMV data presented to

all staff + retail partners6. Staff Votes after presentation7. Winners Announced

Lets Talk About:Submission Fees

Lets Talk About:Submission Fees

$99

Lets Talk About:Submission Fees

$99

Lets Talk About:Submission Fees

$10

August 30th.$10

OK SO...There are like totally awesome things going on that we totally can’t talk about yet. But in order to be successful at these totally awesome things, that we totally can’t talk about yet, we need totally need your help. so... OMG lets talk.

2 Products Per Week!

DARE WE SAY?

ANYTHING&

EVERYTHING(under $150 with no integrated software)

BRIEF BASED

What Are Briefs?1. A chance for us to help retailers fill gaps in their

lineup2. A chance for us to get into categories we want

to be in, that we are not yet in.3. A chance for us to get deeper into categories we

know we are successful at.4. A way for us to bring in focused/expert

community members.5. A way for us to challenge ourselves.

September 20thOur Brief Based Adventures Begin:

Ask Us SomeQuestions! Questions?