TOP 4 Promotional

Tools

TOP 4 promotional tools that you can use at different times to

accomplish your online marketing goals:

Publicity

ADVERTISINGSales

Campaigns

Personal Selling

1. Publicity• Publicity has relatively low cost and adds

credibility. PLUS by adding Social Media to your PR strategy will help you to leverage customer experience.

• Persuade bloggers to write about you• Publish white papers or reports• Arrange a speech or talk or hold a free webinar• Conduct surveys• Get on radio or TV• Arrange for testimonials and endorsements• Create an event• Interview thought leaders in your niche

2. Advertising

• Use Direct Mailing to reach many consumers simultaneously with the same message and a relatively LOW COST per exposure.

• Have a multi-channel marketing STRATEGY.

• Combine BOTH offline and online tools for maximum exposure.

3. Sales Campaigns• Generate AWARENESS and stimulate

demand through short-term awareness campaigns and sales promotion tactics like awards, giveaways, brochures and coupons

• BROADEN your campaign REACH by using strategies to encourage word of mouth and sharing.

4. Personal selling• Personal selling is two-way

communication, the BEST tool for closing a sale.

• Ask PEOPLE to leave their contact info, get on a call with them, answer their questions and help them make a purchase decision.

• Great TACTIC for selling high-end products.