5 TIPS TO AVOID THE DEADLY SINS

OF MARKETINGAmy Hartzler Free Range Studios

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MEET FREE RANGE.We are passionate strategists, creatives and technologists who

show, tell and share stories on behalf of visionary changemakers. BRAND AND CAMPAIGN STRATEGY / DIGITAL DESIGN AND EXPERIENCE / VIDEO / IDENTITY / COLLATERAL

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TODAY’S GOALS

Give you tools to avoid 5 common marketing sins.

Helping you identify common sins so you can craft a new brand story that empowers your audiences to be their best selves — not helpless, anxious or inadequate.

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AGENDA

The 5 Deadly Sins of Marketing

Small group exercise

5 Tips to Avoid the 5 Deadly Sins

Brand Storytelling Tools and Resources

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Hero

Gift

Mentor

Values

RULE #1:

You are not the hero of

your story.

Your audience is the hero.

Though she feels ordinary

and powerless, you call on

her potential and help her

on her adventure.

RULE #2:

You are the mentor to

your hero.

You must meet her in a

relatable way.

Your tone and personality

as a mentor is embodied

by your archetype.

OUR STORYTELLING APPROACH

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STORYTELLING SHAPES SOCIETIES