WHY IT MATTERS

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What you’ll be learning today1. Social Media Overview2. What is Twitter3. Why Twitter is useful4. How to use Twitter for your business

Background: Web 1.0

Image Source: http://www.rude.no/blog/uploaded_images/web20flickrlogos-731766.jpg

Web 2.0linking people… people sharing… collaborating.

Image Source: http://ariellah.files.wordpress.com/2009/02/web20-brands-and-logo.jpg

• Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.”

What is Twitter?

A nice halfway point

is not a walled garden.

Less personal than

More chatty than

The Growth of Twitter

3x Increase!

3x Increase!

Trending News• Google is no longer the place to look for

trending news. http://google.com/trends• Twitter is the place to hear about what people

are really talking about.• Search tools:

– http://search.twitter.com– http://twazzup.com

Twitter Profile

Brand your company

Twitter Search by Location

• Use: Twitterholic.com• Follow active people like @realtordan62 in

your community• http://twitterholic.com/top100/followers/bylo

cation/Sammamish,+WA/

Value of Twitter• Trust• Visibility• Relevance• Relationships• Social capital• Community • Ideas• SEO

• Sales• Research• Marketing• Networking• Customer service• Traffic• News

Signal versus Noise

Influence (was)

Attracting attention to yourself

Influence (is)

Providing attention and value to others

Value: Traffic

Website traffic up 500% over daily

average

Value: Sales

Value: Lead Generator

Case Study: Breathable Glass

Use TweetBeep.com to get alerts for

keywords

Case Study: Breathable Glass1. Username: Eisch; BreathableWineGlass; MercerImports;

CathyMercer and use a real photo of yourself.2. Use a tool to search people’s bio’s: www.tweepsearch.com3. Search for: wine, love wine, wine lover, ceo, entrepreneur4. Follow those people5. Find someone w/ huge following:

twitter.com/MustLoveWine6. Tweet: wines that you like to drink; “Amazing! Just opened

up a bottle of Chateau Lafite 1787 check out my tasting notes: www.mercerimports.com/blog...”

7. Other things to Tweet about: Customer testimonials, events, specials or promotions, handle customer service via Twitter.

What to Tweet About

• What are you doing?

Closing Quote

“If You're Not at the Table,You're on the Menu”

- Caroline Arnold

Questions?peter@thinkspace.comTwitter: @thinkspace

Social Media Intelligence ExpertsSteve Broback @sbrobackJason Preston @jasonp107

Dave SchappellCEO of TeachStreet

@daveschappell

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