Thinkspace Twitter Sammamish Chamber
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Twitter why it matters for business. This was the PowerPoint deck that I used at the Sammamish Chamber Luncheon on May 21, 2009.
Transcript of Thinkspace Twitter Sammamish Chamber
WHY IT MATTERS
Brought to you by:
What you’ll be learning today1. Social Media Overview2. What is Twitter3. Why Twitter is useful4. How to use Twitter for your business
Background: Web 1.0
Image Source: http://www.rude.no/blog/uploaded_images/web20flickrlogos-731766.jpg
Web 2.0linking people… people sharing… collaborating.
Image Source: http://ariellah.files.wordpress.com/2009/02/web20-brands-and-logo.jpg
• Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.”
What is Twitter?
A nice halfway point
is not a walled garden.
Less personal than
More chatty than
The Growth of Twitter
3x Increase!
3x Increase!
Trending News• Google is no longer the place to look for
trending news. http://google.com/trends• Twitter is the place to hear about what people
are really talking about.• Search tools:
– http://search.twitter.com– http://twazzup.com
Twitter Profile
Brand your company
Twitter Search by Location
• Use: Twitterholic.com• Follow active people like @realtordan62 in
your community• http://twitterholic.com/top100/followers/bylo
cation/Sammamish,+WA/
Value of Twitter• Trust• Visibility• Relevance• Relationships• Social capital• Community • Ideas• SEO
• Sales• Research• Marketing• Networking• Customer service• Traffic• News
Signal versus Noise
Influence (was)
Attracting attention to yourself
Influence (is)
Providing attention and value to others
Value: Traffic
Website traffic up 500% over daily
average
Value: Sales
Value: Lead Generator
Case Study: Breathable Glass
Use TweetBeep.com to get alerts for
keywords
Case Study: Breathable Glass1. Username: Eisch; BreathableWineGlass; MercerImports;
CathyMercer and use a real photo of yourself.2. Use a tool to search people’s bio’s: www.tweepsearch.com3. Search for: wine, love wine, wine lover, ceo, entrepreneur4. Follow those people5. Find someone w/ huge following:
twitter.com/MustLoveWine6. Tweet: wines that you like to drink; “Amazing! Just opened
up a bottle of Chateau Lafite 1787 check out my tasting notes: www.mercerimports.com/blog...”
7. Other things to Tweet about: Customer testimonials, events, specials or promotions, handle customer service via Twitter.
What to Tweet About
• What are you doing?
Closing Quote
“If You're Not at the Table,You're on the Menu”
- Caroline Arnold
[email protected]: @thinkspace
Social Media Intelligence ExpertsSteve Broback @sbrobackJason Preston @jasonp107
Dave SchappellCEO of TeachStreet
@daveschappell
thinkspace: Office Divvy• Partnered with • Community, furnished coworking space,
private offices, whiteboards, Internet access, coffee.
• Two days per week. $200/month
• We’ve got a limited number of spots so sign up now!
thinkspace: Small Biz Sites• Need a website or blog optimized for Google?
We can build one for your business using W Wordpress as a
content managementsystem. Most sites are $400.www.thinkspace.com/professional-wordpress-websites.asp
• E-Commerce integration to your existing website. First two products are $250. A new site using Wordpress and two products is $500.
