The whole of activities

leading to the implementing

of something new

for the company

to strengthen their

competitive advantage

Industrial innovation

What are the

characteristics of an

innovative organisation?

Think of a very innovative

company that you know. What

characteristics does it have?

The 3-minute challenge

Write down the 3 most

interesting characteristics.

The 3-minute challenge

Think of a NOT very innovative

company that you know. What

characteristics does it have?

The 3-minute challenge

Write down the 3 most

interesting characteristics.

The 3-minute challenge

Share the characteristics with

the group.

The 3-minute challenge

Innovative organisation

• culture

• structure

active

heterogeneous

tolerant

quick

open

line

participative

decentralized

communication

non-conformistic

flexible

informal

Natural innovators rely on their innovation climate

Negative Factor Positive

ShortKept outPunishedFormalKept outAnalysesMeansClosedAutocraticInternalVague

horizonmaverickfailurescommunicationuncertaintyplanningplanningexternal co-operationdecision-makingorientationstrategy

longacceptedtoleratedinformalacceptedactionopportunitiesopenparticipativecustomerclear

Some aspects of the innovative climate

Measure: Ist Soll

= Ist (Present)

= Soll (Ideal)

Horizon

Maverick

Failures

Communication

Uncertainty

Planning

Planning

External co-operation

Decisionmaking

Orientation

Strategy

Improvement of the climate: leverage points

= Ist (Present)

= Soll (Ideal)

Horizon

Maverick

Failures

Communication

Uncertainty

Planning

Planning

External co-operation

Decisionmaking

Orientation

Strategy

champion

board role

task force

R&D

contract research

enabling

acquisition

suggestion box

subsidies

spin-offspin-in

advisory group

customer partnership key customer

innovation budgetting

Systematic innovators back on innovative mechanisms

Dedicated individuals / organisational unitsIndividual championTask forceVenture team“Skunkworks”New venture divisionNew business start-up

Acquisitions/divestituresSeed investment (less than 10%)Enabling acquisition (10% to 100%)Spin-off

Financial MechanismsCorporate venture capital groupR&D limited partnershipLicensing

Special partnershipsJoint ventureSupplier partnershipCustomer partnership

Corporate governanceOutside advisory groupSpecial board-level committeeAppointed innovation tsar

The use of innovative mechanisms

LICENSING

CORP. VENT. CAPITAL

SEED INVESTMENT

ENABLING AQUISITION

JOINT-VENTURE

NEW PRODUCT TEAM

SKUNK WORKS

CUSTOMER PARTNERSHIP

unknown

currentcurrent unknown

The choice of mechanisms: familiarity

TECHNOLOGY

MARKET

VENTURING

COOPERATION

TASK FORCES

CONTRACT RESEARCH

Three tasks of management

Three stages of the innovation process

CONCEPT DEVELOPMENT INTRODUCTION

CLIMATE MECHANISMS ORGANISATION

strategy

stimulation

searchproces

means

competences

projects

planning

action

control

Innovation new and usefull

Potential ‘the power of the tree (organisation) to grow apples’

Definition of Innovation Potential

+

+

-

-

natural

systematicinnovation

climate

innovation

mechanisms

adapters

followers

suvivors

+

+

--

natural

systematic

innovation

climate

innovation

mechanisms

adapters

followers

suvivors

+

+

--

natural

systematic

innovation

climate

innovation

mechanisms

adapters

followers

suvivors

+ +

- -

natura

l

syst

emat

ic

innova

tion

clim

ate

innova

tion

mec

hanis

ms

adap

ters

follo

wers

suvi

vors

….plus organisation

Persistent innovation needs equilibrium

+ +

- -

natural

innovators

systematic

innovators

innovative

climate

inno

vatio

n

mec

hani

sms

high

low

Inn

ovatio

n p

oten

tial

Increasing IP

adapters

followers

survivors

Balance in need - potential

NEED

+

-- +

too much

Harmony

too little

PO

TE

NT

IAL

From potential to balance

+ +

- -

innovative

climate

inno

vatio

n

mec

hani

sms

PO

TE

NT

IAL

NEED

+

- - +

measurement of need

high-low factor score

Total need high-low

• strenght competition

• product life cycle• vulnerability• turbulence market• technology life cycle• new technologies• profitability• follower - innovator

NEED

PO

TE

NT

IAL

+

+

--

Position of Jade

• Originally developed in 1986

• For Syntens

• Diagnoses IP and need

Innovation Quick Scan

‘to design an instrument

that measures the

innovation potential

of companies’

The assignment

Program of criteria

Measure IP

Create dialogue & inspiration

Fast

Example

Stage 1: Classical paper and pencil instrument

Innovation Quick Scan

• Norms and statistics on database of 92 Dutch companies to start

• Used by 1.400 Dutch and 350 English – speaking companies

Stage 2: www.syntens.nl

• Questionnaire on the internet

• Beginning 2005

• 800 users per month

Stage 3: ‘Innocards’ (concept)

Ranking and

discussing of

a deck of

‘inno’cards

Process

• Two or more people

from company X

• Consultant

6 to 10 pages report:

1. analysis of IP

2. analysis balance IP- need

3. plan for improvement

Result

Representation of IP

Company X

Representation of balance IP- need

Company X

Innovation Quick Scan

helps you

helps your customers

A good way to measure IP and create a dialogue about it

Final thought

Thank you

IQS Procedure

1. SELECT COMPANY

2. CONTACT BY TELEPHONE AND CONFIRM

3. PRESENT QUESTIONNAIRE

4. QUESTIONNAIRE DATA PROCESSING

5. INTERVIEW PROTOCOL

6. INTERVIEW

7. REPORT

8. AFTERCARE

9. FOLLOW-UP