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The whole of activities
leading to the implementing
of something new
for the company
to strengthen their
competitive advantage
Industrial innovation
What are the
characteristics of an
innovative organisation?
Think of a very innovative
company that you know. What
characteristics does it have?
The 3-minute challenge
Write down the 3 most
interesting characteristics.
The 3-minute challenge
Think of a NOT very innovative
company that you know. What
characteristics does it have?
The 3-minute challenge
Write down the 3 most
interesting characteristics.
The 3-minute challenge
Share the characteristics with
the group.
The 3-minute challenge
Innovative organisation
• culture
• structure
active
heterogeneous
tolerant
quick
open
line
participative
decentralized
communication
non-conformistic
flexible
informal
Natural innovators rely on their innovation climate
Negative Factor Positive
ShortKept outPunishedFormalKept outAnalysesMeansClosedAutocraticInternalVague
horizonmaverickfailurescommunicationuncertaintyplanningplanningexternal co-operationdecision-makingorientationstrategy
longacceptedtoleratedinformalacceptedactionopportunitiesopenparticipativecustomerclear
Some aspects of the innovative climate
Measure: Ist Soll
= Ist (Present)
= Soll (Ideal)
Horizon
Maverick
Failures
Communication
Uncertainty
Planning
Planning
External co-operation
Decisionmaking
Orientation
Strategy
Improvement of the climate: leverage points
= Ist (Present)
= Soll (Ideal)
Horizon
Maverick
Failures
Communication
Uncertainty
Planning
Planning
External co-operation
Decisionmaking
Orientation
Strategy
champion
board role
task force
R&D
contract research
enabling
acquisition
suggestion box
subsidies
spin-offspin-in
advisory group
customer partnership key customer
innovation budgetting
Systematic innovators back on innovative mechanisms
Dedicated individuals / organisational unitsIndividual championTask forceVenture team“Skunkworks”New venture divisionNew business start-up
Acquisitions/divestituresSeed investment (less than 10%)Enabling acquisition (10% to 100%)Spin-off
Financial MechanismsCorporate venture capital groupR&D limited partnershipLicensing
Special partnershipsJoint ventureSupplier partnershipCustomer partnership
Corporate governanceOutside advisory groupSpecial board-level committeeAppointed innovation tsar
The use of innovative mechanisms
LICENSING
CORP. VENT. CAPITAL
SEED INVESTMENT
ENABLING AQUISITION
JOINT-VENTURE
NEW PRODUCT TEAM
SKUNK WORKS
CUSTOMER PARTNERSHIP
unknown
currentcurrent unknown
The choice of mechanisms: familiarity
TECHNOLOGY
MARKET
VENTURING
COOPERATION
TASK FORCES
CONTRACT RESEARCH
Three tasks of management
Three stages of the innovation process
CONCEPT DEVELOPMENT INTRODUCTION
CLIMATE MECHANISMS ORGANISATION
strategy
stimulation
searchproces
means
competences
projects
planning
action
control
Innovation new and usefull
Potential ‘the power of the tree (organisation) to grow apples’
Definition of Innovation Potential
+
+
-
-
natural
systematicinnovation
climate
innovation
mechanisms
adapters
followers
suvivors
+
+
--
natural
systematic
innovation
climate
innovation
mechanisms
adapters
followers
suvivors
+
+
--
natural
systematic
innovation
climate
innovation
mechanisms
adapters
followers
suvivors
+ +
- -
natura
l
syst
emat
ic
innova
tion
clim
ate
innova
tion
mec
hanis
ms
adap
ters
follo
wers
suvi
vors
….plus organisation
Persistent innovation needs equilibrium
+ +
- -
natural
innovators
systematic
innovators
innovative
climate
inno
vatio
n
mec
hani
sms
high
low
Inn
ovatio
n p
oten
tial
Increasing IP
adapters
followers
survivors
Balance in need - potential
NEED
+
-- +
too much
Harmony
too little
PO
TE
NT
IAL
From potential to balance
+ +
- -
innovative
climate
inno
vatio
n
mec
hani
sms
PO
TE
NT
IAL
NEED
+
- - +
measurement of need
high-low factor score
Total need high-low
• strenght competition
• product life cycle• vulnerability• turbulence market• technology life cycle• new technologies• profitability• follower - innovator
NEED
PO
TE
NT
IAL
+
+
--
Position of Jade
• Originally developed in 1986
• For Syntens
• Diagnoses IP and need
Innovation Quick Scan
‘to design an instrument
that measures the
innovation potential
of companies’
The assignment
Program of criteria
Measure IP
Create dialogue & inspiration
Fast
Example
Stage 1: Classical paper and pencil instrument
Innovation Quick Scan
• Norms and statistics on database of 92 Dutch companies to start
• Used by 1.400 Dutch and 350 English – speaking companies
Stage 2: www.syntens.nl
• Questionnaire on the internet
• Beginning 2005
• 800 users per month
Stage 3: ‘Innocards’ (concept)
Ranking and
discussing of
a deck of
‘inno’cards
Process
• Two or more people
from company X
• Consultant
6 to 10 pages report:
1. analysis of IP
2. analysis balance IP- need
3. plan for improvement
Result
Representation of IP
Company X
Representation of balance IP- need
Company X
Innovation Quick Scan
helps you
helps your customers
A good way to measure IP and create a dialogue about it
Final thought
Thank you
IQS Procedure
1. SELECT COMPANY
2. CONTACT BY TELEPHONE AND CONFIRM
3. PRESENT QUESTIONNAIRE
4. QUESTIONNAIRE DATA PROCESSING
5. INTERVIEW PROTOCOL
6. INTERVIEW
7. REPORT
8. AFTERCARE
9. FOLLOW-UP