The Virtual Future of PhD Education?------ RobinTeiglandKarinda Rhode in SLStockholm School of Economicswww.knowledgenetworking.orgwww.slideshare.net/eteiglandnordicworlds.net

Today’s presentation

• What is the Immersive Internet?

• What does this mean for PhD education?

• Questions

Here comes the “Immersive Internet”

O’Driscoll, 2009

How many usually think

of virtual worlds…

What are Virtual Worlds?

• Persistent, computer-simulated, immersive environments

• Graphic representation of users through avatars• Collaboration through text, graphical icons, visual

gestures, voice, sounds, and interactive content

The number of virtual worlds and users continues to rapidly increase

http://www.slideshare.net/nicmitham/kzero-universe-q1-2012

≈1.9 bln accounts

≈100 worlds

VWs moving out of “Gartner hype cycle” trough

Virtual worlds today

http://www.gartner.com/it/page.jsp?id=1447613

>1 bln usersMay 2006

July 2007

The Virtual Future of Healthcare

------July 14, 2012

Collaboration and visualization for Healthcare Development

ProViWo: Professional Collaboration and Productivity in Virtual Worlds, http://vmwork.net/proviwo/

Merck’s Global R&D

Training and simulation for Healthcare Providers

In hospital counseling atUniv of New England

Virtual hallucinations at UC Davis

Pharmacy training at Umeå U

Emergency training w/ SAIC

Treatment and Education for Healthcare Recipients

Virtual counseling by Preferred Family

Healthcare

Cancer support groups by the BE

Community

Behavioral modeling through

avatars at Stanford

Health literacy by Trinitas Regional

Medical

Nordic Virtual World Network - NVWN

Team of 9 International Partners• Interdisciplinary: Communication, Design, Economic

Geography, Entrepreneurship, Information Technology, Innovation, Strategy

• International: Denmark, Finland, Iceland, Norway, Sweden, USA

• Interorganizational: Academia, Industry, Public Sector Project Objectives

• To explore how entrepreneurs and SMEs globally use and could use VWs to improve competitiveness

• To create Virtual Center for VW Entrepreneurship & Innovation Mar 2010 to Feb 2012, USD 1 mln budget

NVWN Monthly Meetings

NVWN built a strong web presence

96 seat auditorium

Oval workspace• Discussion group• Presentation• Collaborative

Workspace• Open Space

VCEI

launched in

November

Circle workspace• Discussion group

layout• Presentation layout• Office layout• Blank layout

Sample Presentation: vAcademia

Mikhail Fominykh Norwegian University of

Technology (NTNU) presenting on behalf of vAcademia

Learning virtual

teaming skills

http://www.youtube.com/watch?v=uQa6vyG8Dkg

VWs as a tool for training, ….

Action Research: Interacting with customers

in the development process

http://www.youtube.com/watch?v=2kMNWBU1Yb8

Hooker et al 2010

State of flow- Greater purchase

intent - Positive brand attitudes

Data collection for PhD thesis in Marketing at Florida State University

Research Methodology

Text Analysis and SNA • Developer mailing list• Ohloh commit list• OpenSimulator wiki• SNS, blogs, homepages, etc.• Twenty-one interviews

What does this mean for PhD education?

Virtual worlds throughout PhD education

Application interviews Learning and training

−Courses, discussions simulation, role-play, mentoring

Collaboration −International, interdisciplinary, interorganizational

Research−Data collection, experiments, visualization

Dissemination−Seminars, exhibitions, conferences

Recruiting

Today’s presentation

• What is the Immersive Internet?

• What does this mean for PhD education?

• Into the Future

≈1.4 bln VW accounts under age 16

http://www.slideshare.net/nicmitham/kzero-universe-q1-2012

225 mln

170 mln

200 mln

265 mln28 mln

Tomorrow’s international entrepreneurs?

“Clearly, if social activity migrates to synthetic worlds, economic activity will

go there as well.” Castronova, 2006

OpenSimulator: A value-creation ecosystem

AcademicEntrepreneurHobbyistLarge FirmNon-profitLocal PublicFederal PubResearch InstSME EmployeePeriphery

Teigland, Di Gangi, & Yetis 2012

From the mobility of goods to the mobility of financial capital to …

Teigland, JVWR, 2010

...the “mobility” of labor?

Increasing pace of VW/3Di development

Browser-based, hyperlinked 3D

Radical interfaces

Mobile

Short-term Mid-term

Long-term

Adapted from Burden, 2012

Today’s challenges

I’m “afraid” of the technology. Isn’t a webconference better? It’s just a game.

Who’s behind that avatar?Here today, gone tomorrow….

You’re only as good as your technology.

The technology isn’t stable. I can’t read their body language.….

Attitudes

Behaviors

Technology

The last generation to “attend” college?

http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/

Linnaeus University

Karl M. Kapp, Bloomsburg University’

&Tony O'DriscollDuke Corporate

Education

The Euroversity Networkhttp://www.euroversity.eu/

PROJECT EuroV

PROGRAMME Lifelong Learning ProgrammeKA3 (ICT) Multilateral networks

DURATION 3 years – Dec 2011 – Nov 2013

COORDINATOR

PARTNERS

University of Hull, UK

19 partners (from Austria, France, Germany, Sweden, Norway, Cyprus, Portugal, Spain, UK, Netherlands, Italy, Israel)

AIM To facilitate transfer of core knowledge in teaching and learning in VWs to new contexts.To provide a framework for the creation of pan-European virtual-world university

Karinda Rhode

aka Robin Teiglandrobin.teigland@hhs.se

www.knowledgenetworking.org

www.slideshare.net/eteigland

www.nordicworlds.net RobinTeigland

Photo: Lindholm, Metro

Photo: Nordenskiöld

Photo: Lindqvist

“We ain’t seen nothin’ yet!”