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The Virtual Future of Business Administration PhD Education
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Transcript of The Virtual Future of Business Administration PhD Education
The Virtual Future of PhD Education?------ RobinTeiglandKarinda Rhode in SLStockholm School of Economicswww.knowledgenetworking.orgwww.slideshare.net/eteiglandnordicworlds.net
Today’s presentation
• What is the Immersive Internet?
• What does this mean for PhD education?
• Questions
Here comes the “Immersive Internet”
O’Driscoll, 2009
How many usually think
of virtual worlds…
What are Virtual Worlds?
• Persistent, computer-simulated, immersive environments
• Graphic representation of users through avatars• Collaboration through text, graphical icons, visual
gestures, voice, sounds, and interactive content
The number of virtual worlds and users continues to rapidly increase
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
≈1.9 bln accounts
≈100 worlds
VWs moving out of “Gartner hype cycle” trough
Virtual worlds today
http://www.gartner.com/it/page.jsp?id=1447613
>1 bln usersMay 2006
July 2007
The Virtual Future of Healthcare
------July 14, 2012
Collaboration and visualization for Healthcare Development
ProViWo: Professional Collaboration and Productivity in Virtual Worlds, http://vmwork.net/proviwo/
Merck’s Global R&D
Training and simulation for Healthcare Providers
In hospital counseling atUniv of New England
Virtual hallucinations at UC Davis
Pharmacy training at Umeå U
Emergency training w/ SAIC
Treatment and Education for Healthcare Recipients
Virtual counseling by Preferred Family
Healthcare
Cancer support groups by the BE
Community
Behavioral modeling through
avatars at Stanford
Health literacy by Trinitas Regional
Medical
Nordic Virtual World Network - NVWN
Team of 9 International Partners• Interdisciplinary: Communication, Design, Economic
Geography, Entrepreneurship, Information Technology, Innovation, Strategy
• International: Denmark, Finland, Iceland, Norway, Sweden, USA
• Interorganizational: Academia, Industry, Public Sector Project Objectives
• To explore how entrepreneurs and SMEs globally use and could use VWs to improve competitiveness
• To create Virtual Center for VW Entrepreneurship & Innovation Mar 2010 to Feb 2012, USD 1 mln budget
NVWN Monthly Meetings
NVWN built a strong web presence
96 seat auditorium
Oval workspace• Discussion group• Presentation• Collaborative
Workspace• Open Space
VCEI
launched in
November
Circle workspace• Discussion group
layout• Presentation layout• Office layout• Blank layout
Sample Presentation: vAcademia
Mikhail Fominykh Norwegian University of
Technology (NTNU) presenting on behalf of vAcademia
Learning virtual
teaming skills
http://www.youtube.com/watch?v=uQa6vyG8Dkg
VWs as a tool for training, ….
Action Research: Interacting with customers
in the development process
http://www.youtube.com/watch?v=2kMNWBU1Yb8
Hooker et al 2010
State of flow- Greater purchase
intent - Positive brand attitudes
Data collection for PhD thesis in Marketing at Florida State University
Research Methodology
Text Analysis and SNA • Developer mailing list• Ohloh commit list• OpenSimulator wiki• SNS, blogs, homepages, etc.• Twenty-one interviews
What does this mean for PhD education?
Virtual worlds throughout PhD education
Application interviews Learning and training
−Courses, discussions simulation, role-play, mentoring
Collaboration −International, interdisciplinary, interorganizational
Research−Data collection, experiments, visualization
Dissemination−Seminars, exhibitions, conferences
Recruiting
Today’s presentation
• What is the Immersive Internet?
• What does this mean for PhD education?
• Into the Future
≈1.4 bln VW accounts under age 16
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
225 mln
170 mln
200 mln
265 mln28 mln
Tomorrow’s international entrepreneurs?
“Clearly, if social activity migrates to synthetic worlds, economic activity will
go there as well.” Castronova, 2006
OpenSimulator: A value-creation ecosystem
AcademicEntrepreneurHobbyistLarge FirmNon-profitLocal PublicFederal PubResearch InstSME EmployeePeriphery
Teigland, Di Gangi, & Yetis 2012
From the mobility of goods to the mobility of financial capital to …
Teigland, JVWR, 2010
...the “mobility” of labor?
Increasing pace of VW/3Di development
Browser-based, hyperlinked 3D
Radical interfaces
Mobile
Short-term Mid-term
Long-term
Adapted from Burden, 2012
Today’s challenges
I’m “afraid” of the technology. Isn’t a webconference better? It’s just a game.
Who’s behind that avatar?Here today, gone tomorrow….
You’re only as good as your technology.
The technology isn’t stable. I can’t read their body language.….
Attitudes
Behaviors
Technology
The last generation to “attend” college?
http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/
Linnaeus University
Karl M. Kapp, Bloomsburg University’
&Tony O'DriscollDuke Corporate
Education
The Euroversity Networkhttp://www.euroversity.eu/
PROJECT EuroV
PROGRAMME Lifelong Learning ProgrammeKA3 (ICT) Multilateral networks
DURATION 3 years – Dec 2011 – Nov 2013
COORDINATOR
PARTNERS
University of Hull, UK
19 partners (from Austria, France, Germany, Sweden, Norway, Cyprus, Portugal, Spain, UK, Netherlands, Italy, Israel)
AIM To facilitate transfer of core knowledge in teaching and learning in VWs to new contexts.To provide a framework for the creation of pan-European virtual-world university
Karinda Rhode
aka Robin [email protected]
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordicworlds.net RobinTeigland
Photo: Lindholm, Metro
Photo: Nordenskiöld
Photo: Lindqvist
“We ain’t seen nothin’ yet!”