Post on 21-Jan-2017
The Ultimate Guide to Email Marketing
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Everything you need to know to get started.
Brand new to email marketing?Don’t worry, we all have to start somewhere!
It doesn’t have to be intimidating...
You just have to know where to get started.
So here we
GO!
Email Marketing 10101.
Email isn’t about sending spammymessages or buying email lists.
Email is about making real connections
with people who want to hear from
you, building relationships and
growing your business.
“”
Email marketing is the lifeblood of any business.
If you don’t have a solid email marketing strategy, then you hate money.
Email isn’t going anywhere and is still one of the best ways to move a lead to a
prospect, a prospect to a buyer and a buyer to a consistent customer.
- Justin Rondeau, DigitalMarketer (digitalmarketer.com)
@Jtrondeau
Almost 1/3 of consumers prefer to receive communication from brands via email.
Plus, people <3 email!
66%of consumers have
made a purchase online
as a result of an email
marketing message.
Plan an Email Strategy
02.
What should your email marketing do for you?
Set goals by answering these questions.
How do you want your emails tohelp your business?1Do you want to increase sales for your product?2Do you want to build relationships with subscribers?3Who is the ideal subscriber for your email list?4How will it fit with your overall marketing strategy?5
Grow Your Email List03.
An engaged subscriber audience is the
to email marketing success.KEY
Add a compelling sign up form to your website or blog.
X
Create incentives to encouragepeople to subscribe to your list.
Connect with your social followers tokickoff list building.
Connect with subscribers offlineat events, conferences or in-store.
Write Engaging Email Content
04.
The goal of every email you send:
to your subscriber community.
DELIVER VALUE
Broadcasts
Types of emails:
Follow ups
Types of emails:
Follow ups
Use broadcasts to share time-sensitive information, like newsletters and product promotions.
Broadcasts
Types of emails:
Broadcasts
Follow ups are automated emails such as a welcome series or an educational course.
Follow ups
Keep your subject line short.
Utilize the preview text.
Be clear and concise.
Create a sense of urgency.
Be specific.
Ask a question.
Get personal.
Writing subject lines
Transaction:
COMPLETE
Monetize your emailsCreate a paid email course.
Share links to featured product pages on your website.
Regularly offer exclusive sales and discounts.
Create a lead nurturingemail series.
Email is a more effective channel for converting customers than any other.
(that includes social media and search engine marketing!)
Design Beautiful Emails
05.
Use a color scheme that’s consistent with your
branding, yet easy on the eyes of your readers.
Multiple columns can clutter your email and make it
difficult to read on mobile devices (which can
represent at least half of your readers).
Avoid a layout with more than one column.
Readers prefer short blurbs of information, which
can be easily achieved by including images and lines
when necessary.
Break up chunks of textwith visual images.
Feature your most important content at the
top of your email to grab their attention;
less salient information should appear closer
to the bottom.
Help readers focus on what is important to you.
Subscribers want to easily scan and pick out
information relevant to them, and providing visual
hierarchy makes this possible.
Include a brief overview in the header of your email.
Schedule and Send Emails
06.
The day and time you send your emails can have a
how many people open them.HUGE
Determine the best day and time to send emails by researching the average optimal send times in your specific industry.
Test 1:Monday, 10am
Test 2:Friday, 2pm
Create subscriber segments to send hyper-relevant information based on:
Geographical location
Subscriber behavior
and more!
Pop-up shop coming toPhiladelphia!
Advanced Email Automation
07.
With automated emails, you can send the right message to the right person at the right time.
Email series
Welcome email
Sign up:website
Welcome email
Sign up:blog
Create multiple campaigns to separate subscribers based on interest.
Join me on my journey X
BeginnerEmail Series
BeginnerTraveler
IntermediateTraveler
IntermediateEmail Series
Link campaigns together to engagesubscribers with new information
after they complete the first series.
Intermediate Lesson 1
BeginnerEmail Series
BeginnerLesson 1 Beginner
Lesson 2
IntermediateEmail Series
Analyze and Improve Emails
08.
Successful email marketing only happens when you commit to learning and improving.
To increase your openrates, you should:Set clear expectations.
Write compelling subject lines.
To maintain a high click through rate you can:
Remove underperforming content.
Feature popular content.
Send targeted emails.
How to deal with unsubscribes:
Ask why they’re leaving.
Reevaluate your email marketing strategy.
Continue attracting new subscribers.
Best Practices
Deliverability determines whether or not emails
make it into yoursubscribers’ inboxes.
Sending valuable content.
Emailing frequently.
Setting expectations.
Delivering on what you’ve promised.
To maintain steady trafficto your site, ask yourself
the following whencreating emails.
Is there a clear call to action?
Are there links to your site within your email?
Is your content valuable to your readers?
Are your emails consistent?
To increase your profits,aim to do the following:
Review your content.
Send targeted messages to those who didn’t make apurchase.
Revenue / Email quantity sent - Number of bounces =
Revenue per email
To track revenue per email use this formula:
Get Started with Email Marketing
CONCLUSION
You can do a ton with email marketing...
But you can start small by setting upone sign up form and welcome email.
X
Thank you for joining me on this journey!
Join me on my journey.
And continue growing from there!
Good luck, and happy emailing!
Want to learn more about email marketing?
Read the complete version ofThe Ultimate Guide to Email Marketing.
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