The Superphone Revolution

Post on 12-Jan-2015

5.192 views 3 download

Tags:

description

Insider information about the tablet market, future mobile computing platforms and the new superphone category

Transcript of The Superphone Revolution

Sascha Pallenberg

email: sascha@netbooknews.comTwitter: @sascha_p

Netbooknews.com .deMeetmobility.com

The Superphone Revolution

Tablet Market 2011

Sale: 40 – 50 Mio Units

Tablet Market 2011

Sale: 40 – 50 Mio Units Build: 80 – 90 Mio Units

Tablet Market 2011

Sale: 40 – 50 Mio Units Build: 80 – 90 Mio Units Android is taking over

Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11

Apple remains the leader in the tablet PC market with a 54% share

Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11

Apple remains the leader in the tablet PC market with a 54% shareApple remains the leader in the tablet PC market with a 54% share

Tablet Market 2011

Apple remains the leader in the tablet PC market with a 54% share

  Q/Q Y/Y

Tablet PC -5.2% 1349.5%

Mini-Note PC 17.3% -10.2%

Notebook PC -5.9% 1.6%

Future Platforms

Future Platforms

Future Platforms

Future Platforms

Don‘t you dare

to call out Wintel!

What about Performance?

Mobile Platforms in 2012

ARM Cortex-A9 Dualcore @2Ghz

Mobile Platforms in 2012

ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15

Mobile Platforms in 2012

ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3

Mobile Platforms in 2012

ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3 Quadcore Qualcomm Snapdragon

Mobile Platforms in 2012

ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3 Quadcore Qualcomm Snapdragon GPUs 2 to 16 cores

What about Display Sizes?

Mobile Platforms in 2012

10-inch Micromobility Tablets

Mobile Platforms in 2012

10-inch Micromobility Tablets 7-inch Mobile Tablets

Mobile Platforms in 2012

10-inch Micromobility Tablets 7-inch Mobile Tablets 8.9-inch „in between“ Tablets

Mobile Platforms in 2012

10-inch Micromobility Tablets 7-inch Mobile Tablets 8.9-inch „in between“ Tablets … one more thing

„no one's going to buy a phone so big, you can't get your hands around it“

Superphones

Superphone Definition

4 – 5inch Display

Superphone Definition

4 – 5inch Display At least Dualcore

Superphone Definition

4 – 5inch Display At least Dualcore Quadcore in 2012

Superphone Definition

4 – 5inch Display At least Dualcore Quadcore in 2012 HD Movie and Gaming Capability

Superphone Definition

4 – 5inch Display At least Dualcore Quadcore in 2012 HD Movie and Gaming Capability ~ 500 Euro/$

Steve, you were wrong!

The Group of „no ones“

The Group of „no ones“

Larger Smartphone Screens Gain in Popularity

The Group of „no ones“

Larger Smartphone Screens Gain in Popularity „Driven largely by sales of high-end Android

phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.“ NPD Group

The Group of „no ones“

Larger Smartphone Screens Gain in Popularity „Driven largely by sales of high-end Android

phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.“ NPD Group

24% marketshare in Q4 2010

Predictions for 2012

Android becomes the most popular tablet OS

Predictions for 2012

Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20%

Predictions for 2012

Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets

Predictions for 2012

Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets and…

Predictions for 2012

Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets and… You heard it here first!

Sascha Pallenberg

email: sascha@netbooknews.comTwitter: @sascha_p

Netbooknews.com .deMeetmobility.com