The Superphone Revolution
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Insider information about the tablet market, future mobile computing platforms and the new superphone category
Transcript of The Superphone Revolution
The Superphone Revolution
Tablet Market 2011
Sale: 40 – 50 Mio Units
Tablet Market 2011
Sale: 40 – 50 Mio Units Build: 80 – 90 Mio Units
Tablet Market 2011
Sale: 40 – 50 Mio Units Build: 80 – 90 Mio Units Android is taking over
Tablet Market 2011
DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Tablet Market 2011
DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
Tablet Market 2011
DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
Apple remains the leader in the tablet PC market with a 54% share
Tablet Market 2011
DisplaySearch Quarterly Mobile PC Shipment and Forecast Report
Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple
Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11
Apple remains the leader in the tablet PC market with a 54% shareApple remains the leader in the tablet PC market with a 54% share
Tablet Market 2011
Apple remains the leader in the tablet PC market with a 54% share
Q/Q Y/Y
Tablet PC -5.2% 1349.5%
Mini-Note PC 17.3% -10.2%
Notebook PC -5.9% 1.6%
Future Platforms
Future Platforms
Future Platforms
Future Platforms
Don‘t you dare
to call out Wintel!
What about Performance?
Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz
Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15
Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3
Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3 Quadcore Qualcomm Snapdragon
Mobile Platforms in 2012
ARM Cortex-A9 Dualcore @2Ghz Quadcore ARM Cortex-A15 Quadcore NVIDIA Tegra 3 Quadcore Qualcomm Snapdragon GPUs 2 to 16 cores
What about Display Sizes?
Mobile Platforms in 2012
10-inch Micromobility Tablets
Mobile Platforms in 2012
10-inch Micromobility Tablets 7-inch Mobile Tablets
Mobile Platforms in 2012
10-inch Micromobility Tablets 7-inch Mobile Tablets 8.9-inch „in between“ Tablets
Mobile Platforms in 2012
10-inch Micromobility Tablets 7-inch Mobile Tablets 8.9-inch „in between“ Tablets … one more thing
„no one's going to buy a phone so big, you can't get your hands around it“
Superphones
Superphone Definition
4 – 5inch Display
Superphone Definition
4 – 5inch Display At least Dualcore
Superphone Definition
4 – 5inch Display At least Dualcore Quadcore in 2012
Superphone Definition
4 – 5inch Display At least Dualcore Quadcore in 2012 HD Movie and Gaming Capability
Superphone Definition
4 – 5inch Display At least Dualcore Quadcore in 2012 HD Movie and Gaming Capability ~ 500 Euro/$
Steve, you were wrong!
The Group of „no ones“
The Group of „no ones“
Larger Smartphone Screens Gain in Popularity
The Group of „no ones“
Larger Smartphone Screens Gain in Popularity „Driven largely by sales of high-end Android
phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.“ NPD Group
The Group of „no ones“
Larger Smartphone Screens Gain in Popularity „Driven largely by sales of high-end Android
phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.“ NPD Group
24% marketshare in Q4 2010
Predictions for 2012
Android becomes the most popular tablet OS
Predictions for 2012
Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20%
Predictions for 2012
Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets
Predictions for 2012
Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets and…
Predictions for 2012
Android becomes the most popular tablet OS Apple iPad marketshare goes down to 20% Superphones will heavily cannibalize tablets and… You heard it here first!
