The Social Web

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Time Magazine's person of the year for 2006 was "you". Just why are "you" so important? It's all because of the phenomenon known as The Social Web. This presentation will introduce you to just what the Social Web is, it's impact, and many of the ways that librarians can participate.

Transcript of The Social Web

Michael SauersTechnology Innovation LibrarianNebraska Library Commission

What is the Social Web?

Also known as social software and social networking.

Allows you to share with your colleagues, friends, family and strangers.

Allows you to share your writings, thoughts, videos, music, pictures and more.

Web 2.0

“While the old Web was about Web sites, clicks, and “eyeballs,” the new Web is about communities, participation and peering. As users and computer power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program. Even the simple act of participating in an online community makes a contribution to the new digital commons – whether one’s building a business on Amazon or producing a video clip for YouTube, creating a community around his or her flickr photo collection or editing the astronomy entry on Wikipedia.” – Wikinomics, Don Tapscott & Anthony D. Williams

Features of the social web Simple publishing Tagging Friends Comments Recommendations Feed publishing Share, share, share!

(Not all social services have all features)

Simple Publishing

Little to no markup language skills necessary.

Usually it’s create, click, and publish.

Tagging

The act of adding descriptive keywords to an item.

Simple metadata “folksonomy”

Friends

By making another account holder your “friend” you are automatically kept up to date with what thatperson is doing in the system.

Comments

Submit your feelings on the creations of others.

Others submit their feelings on your creations.

Recommendations

Two styles Automated based on

previous experiences User generated

recommendations

http://ww

w.flickr.com

/photos/iamthebestartist/

136564063/

Feeds

RSS / ATOM Allows people to subscribe to your

information Users receive information quickly

and with little effort on their part Users have the control over the

information they receive

Examples of Social Software Wikis Blogs YouTube Flickr del.icio.us last.fm 43Things Digg

• LibraryThing

• MySpace

• Facebook

• SlideShare

• Squidoo

• Amazon.com

• Second Life

Wikis

A Web site “anyone” can edit with little knowledge of markup

Allows for collaboration and sharing of information

Wikipedia

Blogs

Online journals Can be used in lieu of an RSS feed Pew Internet & American Life Project

report on bloggers published 7/2006 54% of bloggers are under the age of

30! 37% of bloggers write about their “life

and experiences”

PaperCuts

YouTube

Submit and share videos of up to 10 minutes in length

Recently purchased by Google for $1.65 billion

Subscribe to the videos of users Comment on videos

NLC on YouTube

Flickr

Photographs Share Tag Organize into sets Contribute to group pools Leave comments and notes Send to your blog

NLC on flickr

del.icio.us

Social bookmarking service Use in conjunction with or as a

replacement to your browser’s bookmarks

My del.icio.us home page

last.fm

Share, tag, and recommend the music you listen to on your computer

Integrates with iTunes, Windows Media Player, and WinAmp

Client software, not a Web site

last.fm: Now Playing

43Things

Submit and tag the 43 things you want to accomplish in your life

Find others who want to do the same things in your area or from around the world

Share tips and inspiration for completing your goals

My Things

Digg

Social news service Tag Thumbs up / Thumbs down

My Digg homepage

LibraryThing

Catalog, tag, and share your book collection.

Yes, it does MARC records.

My LibraryThing Library

A book in LibraryThing

MySpace

Friends, messaging, and blogging all wrapped up into most of the worst-designed Web pages ever

NLC’s MySpace page

Facebook

Originally only for college students Now open to all individuals (no

organizational accounts) Cleaner interface than MySpace Integrates additional features such

as RSS and mobile access

My Facebook page

http://xkcd.com/

c256.html

SlideSahre

Share and tag your PowerPoint presentations

View and comment on others’ presentations

NLC’s Slidespace

Squidoo

Create and share online bibliographies

Bring in resources from traditional Web sites, flickr, del.icio.us, and podcasts

A Squidoo page is known as a “lens”

Library 2.0 Reading List

Amazon.com

Calling Amazon.com “social software” is a surprise to some but it does have most of the features: tagging recommendations friends

Amazon.com’s social features

Second Life

“A 3D online digital world imagined, created, & owned by its residents.”

Social in the sense that users interact with other users

Second Life Library 2.0

A final thought…

“It’s the simplest lesson of the Internet: it’s the people stupid. We don’t have computers because we want to interact with machines; we have them because they allow us to communicate more effectively with other people.”─ Douglas Rushkoff, Get Back in the Box: Innovation from the Inside Out

Questions?

Michael Sauers

msauers@nlc.state.ne.us

http://www.travelinlibrarian.info/

http://del.icio.us/travelinlibrarian/socialweb

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.