Lecture 5: How to make the Social Web Personalized? (VU Amsterdam Social Web Course)
The Social Web
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18-Sep-2014 -
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Transcript of The Social Web
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Michael SauersTechnology Innovation LibrarianNebraska Library Commission
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What is the Social Web?
Also known as social software and social networking.
Allows you to share with your colleagues, friends, family and strangers.
Allows you to share your writings, thoughts, videos, music, pictures and more.
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Web 2.0
“While the old Web was about Web sites, clicks, and “eyeballs,” the new Web is about communities, participation and peering. As users and computer power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program. Even the simple act of participating in an online community makes a contribution to the new digital commons – whether one’s building a business on Amazon or producing a video clip for YouTube, creating a community around his or her flickr photo collection or editing the astronomy entry on Wikipedia.” – Wikinomics, Don Tapscott & Anthony D. Williams
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Features of the social web Simple publishing Tagging Friends Comments Recommendations Feed publishing Share, share, share!
(Not all social services have all features)
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Simple Publishing
Little to no markup language skills necessary.
Usually it’s create, click, and publish.
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Tagging
The act of adding descriptive keywords to an item.
Simple metadata “folksonomy”
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Friends
By making another account holder your “friend” you are automatically kept up to date with what thatperson is doing in the system.
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Comments
Submit your feelings on the creations of others.
Others submit their feelings on your creations.
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Recommendations
Two styles Automated based on
previous experiences User generated
recommendations
http://ww
w.flickr.com
/photos/iamthebestartist/
136564063/
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Feeds
RSS / ATOM Allows people to subscribe to your
information Users receive information quickly
and with little effort on their part Users have the control over the
information they receive
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Examples of Social Software Wikis Blogs YouTube Flickr del.icio.us last.fm 43Things Digg
• LibraryThing
• MySpace
• SlideShare
• Squidoo
• Amazon.com
• Second Life
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Wikis
A Web site “anyone” can edit with little knowledge of markup
Allows for collaboration and sharing of information
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Wikipedia
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Blogs
Online journals Can be used in lieu of an RSS feed Pew Internet & American Life Project
report on bloggers published 7/2006 54% of bloggers are under the age of
30! 37% of bloggers write about their “life
and experiences”
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PaperCuts
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YouTube
Submit and share videos of up to 10 minutes in length
Recently purchased by Google for $1.65 billion
Subscribe to the videos of users Comment on videos
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NLC on YouTube
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Flickr
Photographs Share Tag Organize into sets Contribute to group pools Leave comments and notes Send to your blog
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NLC on flickr
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del.icio.us
Social bookmarking service Use in conjunction with or as a
replacement to your browser’s bookmarks
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My del.icio.us home page
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last.fm
Share, tag, and recommend the music you listen to on your computer
Integrates with iTunes, Windows Media Player, and WinAmp
Client software, not a Web site
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last.fm: Now Playing
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43Things
Submit and tag the 43 things you want to accomplish in your life
Find others who want to do the same things in your area or from around the world
Share tips and inspiration for completing your goals
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My Things
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Digg
Social news service Tag Thumbs up / Thumbs down
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My Digg homepage
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LibraryThing
Catalog, tag, and share your book collection.
Yes, it does MARC records.
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My LibraryThing Library
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A book in LibraryThing
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MySpace
Friends, messaging, and blogging all wrapped up into most of the worst-designed Web pages ever
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NLC’s MySpace page
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Originally only for college students Now open to all individuals (no
organizational accounts) Cleaner interface than MySpace Integrates additional features such
as RSS and mobile access
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My Facebook page
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http://xkcd.com/
c256.html
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SlideSahre
Share and tag your PowerPoint presentations
View and comment on others’ presentations
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NLC’s Slidespace
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Squidoo
Create and share online bibliographies
Bring in resources from traditional Web sites, flickr, del.icio.us, and podcasts
A Squidoo page is known as a “lens”
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Library 2.0 Reading List
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Amazon.com
Calling Amazon.com “social software” is a surprise to some but it does have most of the features: tagging recommendations friends
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Amazon.com’s social features
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Second Life
“A 3D online digital world imagined, created, & owned by its residents.”
Social in the sense that users interact with other users
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Second Life Library 2.0
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A final thought…
“It’s the simplest lesson of the Internet: it’s the people stupid. We don’t have computers because we want to interact with machines; we have them because they allow us to communicate more effectively with other people.”─ Douglas Rushkoff, Get Back in the Box: Innovation from the Inside Out
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Questions?
Michael Sauers
http://www.travelinlibrarian.info/
http://del.icio.us/travelinlibrarian/socialweb
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.