The Significance of CRM in SMB Marketing

A Customer Relationship Management (CRM)

application helps in better understanding customers

and prospects while improving your offerings..

CRM helps build additional context to the four Ps of

marketing..

Given the relative ease of access to CRM solutions, it is beneficial to adopt

a solution early on, since it allows to establish a standard operating

procedure while streamlining marketing processes..

A. Knowing Customers

B. Customer Lifetime Value

C. A/B Split Test

D. Retention Marketing

E. Improve Sales

F. Cross-Sell/Up-Sell

G. Lead Nurturing

Benefits of CRM

Key Areas Where CRM Impacts SMB Marketing:

A. Behavioural Analysis

B. Marketing Analytics

C. Marketing Segmentation

D. Resource Management

E. Digital Asset Management

F. Workflow & Collaboration

G. Advertising & Social Media

H. Campaign & Lead Management

About ICFAI Flexible Learning ProgramsICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their

management program while they continue to work. These programs provide them with the Skills, Knowledge

and Strategic Perspectives required for them to succeed at their workplace and promote their career

progression.

The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,

Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,

Banking, Financial Services and Insurance, etc.

Features - Flexible Learning Programs:

✓ Convenient and Flexible Mode of Learning

✓ Innovative learning methodology backed by Contemporary Curriculum

✓ Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model

✓ Online Counseling Classes

✓ Web support for the students

✓ Easy fee payment patterns including EMIs

✓ Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to

the working-class in choosing the schedules

Thank You

Phone: 1-800-200-9977

Email: FLP@ICFAIUNIVERSITY.IN

Website: www.flexible.icfaiuniversity.in