The Significance of CRM in SMB Marketing
Transcript of The Significance of CRM in SMB Marketing
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The Significance of CRM in SMB Marketing
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A Customer Relationship Management (CRM)
application helps in better understanding customers
and prospects while improving your offerings..
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CRM helps build additional context to the four Ps of
marketing..
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Given the relative ease of access to CRM solutions, it is beneficial to adopt
a solution early on, since it allows to establish a standard operating
procedure while streamlining marketing processes..
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A. Knowing Customers
B. Customer Lifetime Value
C. A/B Split Test
D. Retention Marketing
E. Improve Sales
F. Cross-Sell/Up-Sell
G. Lead Nurturing
Benefits of CRM
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Key Areas Where CRM Impacts SMB Marketing:
A. Behavioural Analysis
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B. Marketing Analytics
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C. Marketing Segmentation
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D. Resource Management
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E. Digital Asset Management
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F. Workflow & Collaboration
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G. Advertising & Social Media
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H. Campaign & Lead Management
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