Post on 18-Jan-2016
The regional wholesale market Split
CEI WMF Workshop Ukraine 2011 05. – 07. OCTOBER 2011
Current market situation
JOSIP POCRNJA, managere-mail: jpocrnja@post.t-com.hr
AREA 17.000 m2
HALLSpaces for wholesale
2.100 m2 28 x 50 m2 = 1400 m2
Open space - Truck sales 50
Turnover (tones) 35 - 40 000 t.
free space - hall free space - out
5 % ( season 0 % ) 35 % ( season 15 % )
SHAREHOLDERS 2.913.095, 80 €
FINANCIAL STATEMENTS 2007 - 2010 FINANCIAL SITUATION 31.12.2007. 31.12.2010. 31.06.2011.
revenues 264.000 € 303.000 € 141.000 €
loss 145.000 € 51.000 € 16.000 €
current liabilities (accounts payable, taxes, obligations)
254.000 € 130.000 € 47.000 €
on account of the company 2.600 € 31.000 € 38.000 €
What was done :
contracts → attested
payment , revenues , liquidity , solvency → improved
material costs → reduced
employees → 2002 – 2011 ( 14 ) ; july 2011 (12 )
FINANCIAL STATEMENTS 2007 - 2010
JOSIP POCRNJA , manager
2007 2008 2009 2010 Plan 2011 Plan 2012
revenues 264.000 321.000 305.000 303.000 310.000 317.000
expenses 409.000 381.000 372.000 354.000 335.000 308.000
Loss/profit 145.000 60.000 67.000 51.000 25.000 9.000
open area hall
2007 86.000 € 172.000 €
2010 125.000 € 170.000 €
SWOT
JOSIP POCRNJA , manager
producers of fruits and vegetables in the vicinity
support of the City of Split and Croatian Government
good location
limited capacity
inherited problems
poor control of grey market
ability to increase capacity
good traffic connections
tourism Development - fresh domestic products
illegal sales, gray market
Competitive privat WM close to us
large retail chains
PLANS - PROJECTS INVEST IN :
Storage infrastructure
Quality control & standardization
Advertising
Partnerships with producers & retail groups
PLANS - PROJECTS FOCUS ON :
Needs of the customer Consumers to prefer the local fresh food - brending - tourism Connection between Regional wholesale market Split and green markets