The regional wholesale market Split

CEI WMF Workshop Ukraine 2011 05. – 07. OCTOBER 2011

Current market situation

JOSIP POCRNJA, managere-mail: jpocrnja@post.t-com.hr

AREA 17.000 m2

HALLSpaces for wholesale

2.100 m2 28 x 50 m2 = 1400 m2

Open space - Truck sales 50

Turnover (tones) 35 - 40 000 t.

free space - hall free space - out

5 % ( season 0 % ) 35 % ( season 15 % )

SHAREHOLDERS 2.913.095, 80 €

FINANCIAL STATEMENTS 2007 - 2010 FINANCIAL SITUATION 31.12.2007. 31.12.2010. 31.06.2011.

revenues 264.000 € 303.000 € 141.000 €

loss 145.000 € 51.000 € 16.000 €

current liabilities (accounts payable, taxes, obligations)

254.000 € 130.000 € 47.000 €

on account of the company 2.600 € 31.000 € 38.000 €

What was done :

contracts → attested

payment , revenues , liquidity , solvency → improved

material costs → reduced

employees → 2002 – 2011 ( 14 ) ; july 2011 (12 )

FINANCIAL STATEMENTS 2007 - 2010

JOSIP POCRNJA , manager

2007 2008 2009 2010 Plan 2011 Plan 2012

revenues 264.000 321.000 305.000 303.000 310.000 317.000

expenses 409.000 381.000 372.000 354.000 335.000 308.000

Loss/profit 145.000 60.000 67.000 51.000 25.000 9.000

open area hall

2007 86.000 € 172.000 €

2010 125.000 € 170.000 €

SWOT

JOSIP POCRNJA , manager

producers of fruits and vegetables in the vicinity

support of the City of Split and Croatian Government

good location

limited capacity

inherited problems

poor control of grey market

ability to increase capacity

good traffic connections

tourism Development - fresh domestic products

illegal sales, gray market

Competitive privat WM close to us

large retail chains

PLANS - PROJECTS INVEST IN :

Storage infrastructure

Quality control & standardization

Advertising

Partnerships with producers & retail groups

PLANS - PROJECTS FOCUS ON :

Needs of the customer Consumers to prefer the local fresh food - brending - tourism Connection between Regional wholesale market Split and green markets