The New Media Jackpot: U.S. Hispanics

Post on 12-May-2015

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Many marketers are missing out on a very valuable audience, which makes up a large portion of the U.S. population—Hispanics. This consumer segment is growing drastically, but why exactly should your business tap into this market?

Transcript of The New Media Jackpot: U.S. Hispanics

family oriented

This demographic is...

young

love to shop

and they…

U.S. Hispanics

Source:  adage.com/ar+cle/the-­‐big-­‐tent/adver+sers-­‐reach-­‐growing-­‐u-­‐s-­‐hispanic-­‐market/236336/  

45% of U.S. Hispanics use a mobile device.

Source: Google US Hispanics 2010, October 2010, OTX

100% !Bilingual and!Bicultural!

These brands are catering to Hispanics:

Is your brand

maximizing its reach?

Connect with us:

Cristina Cheatwood Editor, Social Media

AREA203.com AREA2oh3.com @AREA203Digital

@x_tina111