The New Media Jackpot: U.S. Hispanics

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Many marketers are missing out on a very valuable audience, which makes up a large portion of the U.S. population—Hispanics. This consumer segment is growing drastically, but why exactly should your business tap into this market?

Transcript of The New Media Jackpot: U.S. Hispanics

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family oriented

This demographic is...

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young

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love to shop

and they…

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U.S. Hispanics

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Source:  adage.com/ar+cle/the-­‐big-­‐tent/adver+sers-­‐reach-­‐growing-­‐u-­‐s-­‐hispanic-­‐market/236336/  

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45% of U.S. Hispanics use a mobile device.

Source: Google US Hispanics 2010, October 2010, OTX

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100% !Bilingual and!Bicultural!

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These brands are catering to Hispanics:

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Is your brand

maximizing its reach?

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Connect with us:

Cristina Cheatwood Editor, Social Media

AREA203.com AREA2oh3.com @AREA203Digital

@x_tina111


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