1. SOCIAL MEDIA

• hispanics on

2. SOCIAL MEDIAis an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. www.wikipedia.com WHYHISPANICS ? 3. 45.5million Hispanics today [ of the total US population by 2050] 6x faster growthrate compare to total US populationU.S. Census Bureau; Pew Hispanic Center. vs. [g r o w i n gs t r o n g] 4. Million Hispanic Internet Users in 2007 18.8 IconoCulture.com,Cyber Connections: Tapping the booming online Latino market , May 2008. 5. Hispanicsadopttechnologyfasterthan their African-American and Caucasian counterparts do. PRNewswire.com, July 2007. 6. Pew Hispanic,Latinos Online . 56 percent of US Latinos go online. [2/3 Latinos age 18-29 use the internet] 7. Hispanic Social Media is simply Latinos interacting online.so [ WHETHER THIS IS IN SPANISH OR ENGLISH ] 8. why should we care SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN PORN SITES . SlideShare.com, What the F**K is Social Media?, July2008. 9. 41.8 % of Hispanics shop online. [ 12% ofallonline shoppers are Hispanic ] IconoCulture.com,Cyber Connections: Tapping the booming online Latino market , May 2008. 10. 68 percent of Latinos make final purchase decisions on the Internet. IconoCulture.com,Cyber Connections: Tapping the booming online Latino market , May 2008. 11.

• Hispanics remain highly committed to social networks, whether general social networks or those with a Hispanic focus such as Batanga.

COMMITMENT JupiterResearch.com,Themes in Hispanic Social Media, June 2008. 12. 63% OF LATINOS AGES 13-35 SPEND OVER 4 HOURS PER DAY ON THE INTERNET.New America Dimensions,New Latino Generation, 2007 13. Hispanics overindex in almost all categories of User-Generated Content, especially social networking. JupiterResearch.com,Themes in Hispanic Social Media, June 2008. 14. PERCENT OFUS HISPANICINTERNET USERS HAVE AN ACCOUNT ON A SOCIAL-NETWORK WEBSITE 77 MarketingCharts.com,Number of Social-Network Users in Latin America Doubles in 07,. 15. million members have indicated their origin as either Latino or Hispanic. MySpaceIS THE LEADER IN SOCIAL NETWORK SITES AMONG HISPANICS IN THE US 7 HispanicBusiness.com , April 2007 . JupiterResearch.com,Themes in Hispanic Social Media, June 2008. 16. Most visited English Latino-focused website.New America Dimensions,New Latino Generation, 2007 . 17. More popular among theHispanic adult population. JupiterResearch.com,Themes in Hispanic Social Media, June 2008.AdageHispanic Fact Pack 2008. 1.9M I L L I O NH I S P A N I CU S E R S 18. 68 percent of Hispanic Internet users use instant messaging. IconoCulture.com,Cyber Connections: Tapping the booming online Latino market , May 2008. 19. 52 percent read or post blogs. IconoCulture.com,Cyber Connections: Tapping the booming online Latino market , May 2008.AdageHispanic Fact Pack 2008. 3.2M I L L I O NH I S P A N I CV I S I T O R S 20. 40PERCENTTALK ON A PHONE USING THE INTERNET IconoCulture.com,Cyber Connections: Tapping the booming online Latino market , May 2008. 21. Hispanic Online Spending Power 12 . 8 B I L L I O N BizReport.com,Online spending power of Hispanic population increasing,July, 2007 . 22. what does this mean? 23. RELEVANT : Language and culture are not mutually exclusive. 24. SACRIFICE Understand that the Hispanic market is not homogenous. Know who you are talking to. 25. engage Initiate, interact, and listen to consumer feedback, essentially building a relationship with the consumer. in a true conversation 26. react validate their voices 27. Thanks. Questions & Comments:[email_address]