The Marshall & SterlingADVANTAGE

The Marshall & SterlingADVANTAGE

Your Campground Makes Family Memories...Protect it for Generations to Come.

Your Campground Makes Family Memories...Protect it for Generations to Come.

Expanding intoSpecial Events? Expanding intoSpecial Events?

Top Things You Need to Know to Succeed!

Top Things You Need to Know to Succeed!

FacilitatorsFacilitators

Anne Backlund- Outdoor & Hospitality Specialist

Katy Pagano- Risk Management & Safety Certification Coordinator

Irene Jones- Program Development Manager

Anne Backlund- Outdoor & Hospitality Specialist

Katy Pagano- Risk Management & Safety Certification Coordinator

Irene Jones- Program Development Manager

Can Your Campground Increase Income with Special Events?Can Your Campground Increase Income with Special Events?

Business Planning

Regulatory

Insurance

Special Circumstances

Business Planning

Regulatory

Insurance

Special Circumstances

Enterprise Risk ManagementEnterprise Risk Management

The risk of not expanding into a new business opportunities can reduce future income.

Evaluate and Manage- Risk Transfer opportunities

- Financial RisksPros & Cons

- Safety & Risks to People, Property, Reputation andFinancial Well Being

The risk of not expanding into a new business opportunities can reduce future income.

Evaluate and Manage- Risk Transfer opportunities

- Financial RisksPros & Cons

- Safety & Risks to People, Property, Reputation andFinancial Well Being

Types of Special EventsTypes of Special Events

Off Season to draw revenue in additionto camping revenue

Activities to draw campers

Public Private

Off Season to draw revenue in additionto camping revenue

Activities to draw campers

Public Private

Business PlanningBusiness Planning

Step 1…What special eventsare a good fit?

- To your campground culture

- For your facilities and grounds

- For your staff and management experience

Step 1…What special eventsare a good fit?

- To your campground culture

- For your facilities and grounds

- For your staff and management experience

Business Planning Business Planning

Step 2…Will you Make a Profit?- Expenses- Projections- Set Pricing to be Profitable

Step 3…One Page Draft Business Plan

Step 4…Check & Finalize Business Plan at the end of the Process

Step 2…Will you Make a Profit?- Expenses- Projections- Set Pricing to be Profitable

Step 3…One Page Draft Business Plan

Step 4…Check & Finalize Business Plan at the end of the Process

RegulatoryRegulatory

Effectively using contracts in the event planning process

Compliance with State and Local Ordinances

Effectively using contracts in the event planning process

Compliance with State and Local Ordinances

Creating Special Event ContractsCreating Special Event Contracts

Outline:- Define fees, services rendered and cancellation policy.

- Set timelines: for deposits, payment in full, proof of insurance from your clients and vendors.

- Responsibilities: for supervision of children, vendors, insurance.

- Restrictions: Define what is prohibited and the specific portion of the campground to be used for event and parking.

Outline:- Define fees, services rendered and cancellation policy.

- Set timelines: for deposits, payment in full, proof of insurance from your clients and vendors.

- Responsibilities: for supervision of children, vendors, insurance.

- Restrictions: Define what is prohibited and the specific portion of the campground to be used for event and parking.

ContractsContracts

Customize Contract to Event Type

Use contracts consistently!

Bring Contracts to NY state attorney for review before putting in place.

Customize Contract to Event Type

Use contracts consistently!

Bring Contracts to NY state attorney for review before putting in place.

Complying with State and Local LawsComplying with State and Local Laws

Liquor Licenses Is a Permit Required?NoiseParkingSolid WasteZoningSecurity RequirementsEmergency Medical

Response

Liquor Licenses Is a Permit Required?NoiseParkingSolid WasteZoningSecurity RequirementsEmergency Medical

Response

InsuranceInsurance

Covering your Campground

Campground Liability Policy

Special Events Policy Risk Transfer Accountability: weddings,

events held on site by other entities, vendors and subcontractors at events

Covering your Campground

Campground Liability Policy

Special Events Policy Risk Transfer Accountability: weddings,

events held on site by other entities, vendors and subcontractors at events

InsuranceInsurance

The Wedding Party

- Insurance requirement in contract

- Key Question: is the Campground simply renting the facility or running the wedding event?

The Wedding Party

- Insurance requirement in contract

- Key Question: is the Campground simply renting the facility or running the wedding event?

InsuranceInsurance

Vendors & Sub-Contractors

- Existing Businesses

- Special Events Contractors / “One off”

Vendors & Sub-Contractors

- Existing Businesses

- Special Events Contractors / “One off”

Insurance Insurance

Ask: Who is responsible for this?Which risk(s) can I transfer?Put Insurance Requirements in

ContractCertificates of Insurance

- Campground to be listed as Additional Insured

- Reference event date & location

Ask: Who is responsible for this?Which risk(s) can I transfer?Put Insurance Requirements in

ContractCertificates of Insurance

- Campground to be listed as Additional Insured

- Reference event date & location

Special CircumstancesSpecial Circumstances

Alcohol

- NY Dram laws put you at risk

- TIPS Training· Drink Maximums· ID to prevent minor’s drinking

Alcohol

- NY Dram laws put you at risk

- TIPS Training· Drink Maximums· ID to prevent minor’s drinking

Special CircumstanceSpecial Circumstance

Security

- Unlawful use of alcohol & dangerous drugs

- Bag Checks

- Crowd Control

Security

- Unlawful use of alcohol & dangerous drugs

- Bag Checks

- Crowd Control

Athletic EventsAthletic Events

Charity FundraisersExample 5K RunsParticipant waiversCertificates of

Insurance

Charity FundraisersExample 5K RunsParticipant waiversCertificates of

Insurance

WRAP IT UPWRAP IT UP

Re-evaluate the Business PlanDoes the event fit your culture and

expertise?Should you contract out services?Are you charging the appropriate

amounts?Will you make a profit?

Re-evaluate the Business PlanDoes the event fit your culture and

expertise?Should you contract out services?Are you charging the appropriate

amounts?Will you make a profit?

Break Out SessionBreak Out Session

The Marshall & SterlingADVANTAGE

The Marshall & SterlingADVANTAGE

Thank You!Contact Information:

800-782-2926Anne Backlund

abacklund@marshallsterling.comIrene Jones

ijones@marshallsterling.comKaty Pagano

kpagano@marshallsterling.com

Thank You!Contact Information:

800-782-2926Anne Backlund

abacklund@marshallsterling.comIrene Jones

ijones@marshallsterling.comKaty Pagano

kpagano@marshallsterling.com

www.marshallsterling.com/monticellowww.marshallsterling.com/monticello

The Marshall & SterlingADVANTAGE

The Marshall & SterlingADVANTAGE

Your Campground Makes Family Memories...Protect it for Generations to Come.

Your Campground Makes Family Memories...Protect it for Generations to Come.