The Marshall & Sterling ADVANTAGE · The Marshall & Sterling ADVANTAGE The Marshall & Sterling...
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The Marshall & Sterling ADVANTAGE The Marshall & Sterling ADVANTAGE Your Campground Makes Family Memories... Protect it for Generations to Come. Your Campground Makes Family Memories... Protect it for Generations to Come.
Transcript of The Marshall & Sterling ADVANTAGE · The Marshall & Sterling ADVANTAGE The Marshall & Sterling...
The Marshall & SterlingADVANTAGE
The Marshall & SterlingADVANTAGE
Your Campground Makes Family Memories...Protect it for Generations to Come.
Your Campground Makes Family Memories...Protect it for Generations to Come.
Expanding intoSpecial Events? Expanding intoSpecial Events?
Top Things You Need to Know to Succeed!
Top Things You Need to Know to Succeed!
FacilitatorsFacilitators
Anne Backlund- Outdoor & Hospitality Specialist
Katy Pagano- Risk Management & Safety Certification Coordinator
Irene Jones- Program Development Manager
Anne Backlund- Outdoor & Hospitality Specialist
Katy Pagano- Risk Management & Safety Certification Coordinator
Irene Jones- Program Development Manager
Can Your Campground Increase Income with Special Events?Can Your Campground Increase Income with Special Events?
Business Planning
Regulatory
Insurance
Special Circumstances
Business Planning
Regulatory
Insurance
Special Circumstances
Enterprise Risk ManagementEnterprise Risk Management
The risk of not expanding into a new business opportunities can reduce future income.
Evaluate and Manage- Risk Transfer opportunities
- Financial RisksPros & Cons
- Safety & Risks to People, Property, Reputation andFinancial Well Being
The risk of not expanding into a new business opportunities can reduce future income.
Evaluate and Manage- Risk Transfer opportunities
- Financial RisksPros & Cons
- Safety & Risks to People, Property, Reputation andFinancial Well Being
Types of Special EventsTypes of Special Events
Off Season to draw revenue in additionto camping revenue
Activities to draw campers
Public Private
Off Season to draw revenue in additionto camping revenue
Activities to draw campers
Public Private
Business PlanningBusiness Planning
Step 1…What special eventsare a good fit?
- To your campground culture
- For your facilities and grounds
- For your staff and management experience
Step 1…What special eventsare a good fit?
- To your campground culture
- For your facilities and grounds
- For your staff and management experience
Business Planning Business Planning
Step 2…Will you Make a Profit?- Expenses- Projections- Set Pricing to be Profitable
Step 3…One Page Draft Business Plan
Step 4…Check & Finalize Business Plan at the end of the Process
Step 2…Will you Make a Profit?- Expenses- Projections- Set Pricing to be Profitable
Step 3…One Page Draft Business Plan
Step 4…Check & Finalize Business Plan at the end of the Process
RegulatoryRegulatory
Effectively using contracts in the event planning process
Compliance with State and Local Ordinances
Effectively using contracts in the event planning process
Compliance with State and Local Ordinances
Creating Special Event ContractsCreating Special Event Contracts
Outline:- Define fees, services rendered and cancellation policy.
- Set timelines: for deposits, payment in full, proof of insurance from your clients and vendors.
- Responsibilities: for supervision of children, vendors, insurance.
- Restrictions: Define what is prohibited and the specific portion of the campground to be used for event and parking.
Outline:- Define fees, services rendered and cancellation policy.
- Set timelines: for deposits, payment in full, proof of insurance from your clients and vendors.
- Responsibilities: for supervision of children, vendors, insurance.
- Restrictions: Define what is prohibited and the specific portion of the campground to be used for event and parking.
ContractsContracts
Customize Contract to Event Type
Use contracts consistently!
Bring Contracts to NY state attorney for review before putting in place.
Customize Contract to Event Type
Use contracts consistently!
Bring Contracts to NY state attorney for review before putting in place.
Complying with State and Local LawsComplying with State and Local Laws
Liquor Licenses Is a Permit Required?NoiseParkingSolid WasteZoningSecurity RequirementsEmergency Medical
Response
Liquor Licenses Is a Permit Required?NoiseParkingSolid WasteZoningSecurity RequirementsEmergency Medical
Response
InsuranceInsurance
Covering your Campground
Campground Liability Policy
Special Events Policy Risk Transfer Accountability: weddings,
events held on site by other entities, vendors and subcontractors at events
Covering your Campground
Campground Liability Policy
Special Events Policy Risk Transfer Accountability: weddings,
events held on site by other entities, vendors and subcontractors at events
InsuranceInsurance
The Wedding Party
- Insurance requirement in contract
- Key Question: is the Campground simply renting the facility or running the wedding event?
The Wedding Party
- Insurance requirement in contract
- Key Question: is the Campground simply renting the facility or running the wedding event?
InsuranceInsurance
Vendors & Sub-Contractors
- Existing Businesses
- Special Events Contractors / “One off”
Vendors & Sub-Contractors
- Existing Businesses
- Special Events Contractors / “One off”
Insurance Insurance
Ask: Who is responsible for this?Which risk(s) can I transfer?Put Insurance Requirements in
ContractCertificates of Insurance
- Campground to be listed as Additional Insured
- Reference event date & location
Ask: Who is responsible for this?Which risk(s) can I transfer?Put Insurance Requirements in
ContractCertificates of Insurance
- Campground to be listed as Additional Insured
- Reference event date & location
Special CircumstancesSpecial Circumstances
Alcohol
- NY Dram laws put you at risk
- TIPS Training· Drink Maximums· ID to prevent minor’s drinking
Alcohol
- NY Dram laws put you at risk
- TIPS Training· Drink Maximums· ID to prevent minor’s drinking
Special CircumstanceSpecial Circumstance
Security
- Unlawful use of alcohol & dangerous drugs
- Bag Checks
- Crowd Control
Security
- Unlawful use of alcohol & dangerous drugs
- Bag Checks
- Crowd Control
Athletic EventsAthletic Events
Charity FundraisersExample 5K RunsParticipant waiversCertificates of
Insurance
Charity FundraisersExample 5K RunsParticipant waiversCertificates of
Insurance
WRAP IT UPWRAP IT UP
Re-evaluate the Business PlanDoes the event fit your culture and
expertise?Should you contract out services?Are you charging the appropriate
amounts?Will you make a profit?
Re-evaluate the Business PlanDoes the event fit your culture and
expertise?Should you contract out services?Are you charging the appropriate
amounts?Will you make a profit?
Break Out SessionBreak Out Session
The Marshall & SterlingADVANTAGE
The Marshall & SterlingADVANTAGE
Thank You!Contact Information:
800-782-2926Anne Backlund
[email protected] Jones
[email protected] Pagano
Thank You!Contact Information:
800-782-2926Anne Backlund
[email protected] Jones
[email protected] Pagano
www.marshallsterling.com/monticellowww.marshallsterling.com/monticello
The Marshall & SterlingADVANTAGE
The Marshall & SterlingADVANTAGE
Your Campground Makes Family Memories...Protect it for Generations to Come.
Your Campground Makes Family Memories...Protect it for Generations to Come.
