the and i

http://www.na.fs.fed.us/fhp/pubs/leaves/leaves.shtm

http://www.slideshare.net/hudali15/luck-and-its-butterfly-effect

http://rossdawsonblog.com/weblog/archives/2010/10/launch_of_newsp.html

http://socialmediatoday.com/node/435084

answered this question beautifully in his recent e-book

Rod

Ali Anani