The Importance of Social Media for Real Estate Professionals

ByAlex HuynhInzopa.com

alex@inzopa.com

Why do people do business with you?

TRUST!

Character & Competence

Trust is a function of…

What is Social Media?

• Social media: refers to the interaction among people in which they create, share and/or exchange information and ideas (in virtual communities and networks)

• People can FIND you through social media

• ENGAGE and INTERACT with future clients

The first documented form of social media was a cave painting.

Social Media Misconceptions1. People on social media are young

– 18-29yo 90% use social media– 30-49 yo 78% use social media– 50-64 y.o. 65% use social

media– 65+ y.o. 46% use social media 4

2. People don’t want to talk biz on social media– “80% of social media users

prefer to connect with brands through Facebook” 3

3. You need 1000’s of followers to be effective– Quality > Quantity

Social Proof is the New Currency• 85% of consumers say that they

refer to online reviews before making a purchase at a local business

• SproutSocial recently reported that 74% of consumers rely on social networks to guide purchase decisions

• The average shopper reads 5 reviews before making a purchase

• 92% percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations 8

What do people see when they search for YOU?

Shift in Marketing: PULL not PUSH

Inbound Marketing

Inbound marketing costs 62% less than traditional outbound marketing per lead.

Build Profiles & Get Reviews

Setting up Profiles will Exude Confidence

• Low risk, minimal time, high reward!

• If you can’t manage your online presence, how can you manage your business?

Get a Personal Website

What to Put on Your Website

• 1. LISTINGS!!!• 2. Area Market Trends

and Statistics• 3. Local Government

Resources• 4. Maps, Maps and

More Maps• 5. Local Utilities and

New Resident Information

Technophobe?

Some Tools

1. Buffer: social media publishing + analytics

2. Feedly: Content discovery

3. Zapier: Link favorite social services + tools

Bibliography1. Haden, Jeff. "8 Powerful Social Media Marketing Tools for Savvy Businesses BY Jeff

Haden." Inc.com. Mansuento Ventures, 2 Jan. 2014. Web. 20 Feb. 2014.

2. "The Importance of Social Media for Real Estate Professionals." Social Media For Real EstateProfessionals: Facebook and Twitter Real Estate. NAR, n.d. Web. 20 Feb. 2014.

3. White, Meg. "Busting Your Social Media Misconceptions." The Weekly Book Scan. NAR, n.d.Web.20 Feb. 2014.

4. "Social Networking Fact Sheet." Pew Research Centers Internet American Life Project RSS. N.p.,n.d. Web. 18 Feb. 2014.

5. Anderson, Myles. "Column: Local Search Column." Search Engine Land. N.p., 26 June 2013.Web. 21 Feb. 2014.

6. "Inbound Methodology." What Is Inbound Marketing? N.p., n.d. Web. 22 Feb. 2014.7. "Real-World Education for Modern Marketers." MarketingProfs. N.p., n.d. Web. 23 Feb. 2014.8. "Social Proof: The New Currency of Credibility." RSS. N.p., 15 Nov. 2013. Web. 23 Feb. 2014.