Social Media 411 for Real Estate Professionals

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Make a Dierence. Do Great Work. Earn a Profit. Have Fun.

description

This presentation was designed to give Real Estate professionals a general overview of social media, key strategies for approaching social media, examples of real estate professionals successfully using social media and a glimpse at a few new technologies that will effect how real estate is marketed in the future.

Transcript of Social Media 411 for Real Estate Professionals

Page 1: Social Media 411 for Real Estate Professionals

Make a Difference. Do Great Work. Earn a Profit. Have Fun.

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The Audience is Talking

2009© Zehnder Communications

but you’re not listening

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Gro

unds

wel

l Ris

ing

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Gro

unds

wel

l Ris

ing

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Groundswell Rising

Facebook MySpace Twitter LinkedIn

Generation Z 61% 65% 9% 0%

Generation Y 65% 75% 14% 9%

Generation X 76% 57% 18% 13%

Baby Boomers 73% 40% 13% 13%

WWII Generation 90% 23% 17% 4%

Social Networking Sites used by US Social Network UsersMay 2009

Source: eMarketer July 13, 2009

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Groundswell Rising

Facebook MySpace Twitter LinkedIn

Generation Z 61% 65% 9% 0%

Generation Y 65% 75% 14% 9%

Generation X 76% 57% 18% 13%

Baby Boomers 73% 40% 13% 13%

WWII Generation 90% 23% 17% 4%

Social Networking Sites used by US Social Network UsersMay 2009

Source: eMarketer July 13, 2009

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Gen Z Gen Y Gen X Boomers WWII Total

Keeping in touch w/friends 93% 82% 71% 62% 57% 75%

For fun 91% 61% 51% 38% 30% 55%

Keeping in touch w/family 27% 40% 40% 47% 51% 41%

Was invited by someone I know to use site

22% 22% 30% 46% 60% 30%

Keeping in touch w/classmates 39% 40% 27% 12% 10% 30%

Keeping n touch w/biz network - 3% 6% 12% 2% 5%

Job searching - 3% 4% 10% 1% 4%

Biz Dev/Sales - 1% 6% 4% 4% 3%

Recruiting/search for new hires - 1% 1% 0% 0% 1%

Other 6% 3% 5% 3% 5% 4%

Groundswell Rising

Source: eMarketer July 13, 2009

Reasons that US Social Network Users Joined a Social NetworkMay 2009

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Gen Z Gen Y Gen X Boomers WWII Total

Keeping in touch w/friends 93% 82% 71% 62% 57% 75%

For fun 91% 61% 51% 38% 30% 55%

Keeping in touch w/family 27% 40% 40% 47% 51% 41%

Was invited by someone I know to use site

22% 22% 30% 46% 60% 30%

Keeping in touch w/classmates 39% 40% 27% 12% 10% 30%

Keeping n touch w/biz network - 3% 6% 12% 2% 5%

Job searching - 3% 4% 10% 1% 4%

Biz Dev/Sales - 1% 6% 4% 4% 3%

Recruiting/search for new hires - 1% 1% 0% 0% 1%

Other 6% 3% 5% 3% 5% 4%

Groundswell Rising

Source: eMarketer July 13, 2009

Reasons that US Social Network Users Joined a Social NetworkMay 2009

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Reasons that US Executives Use SocMe July 2009

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social network statsMySpace vs Facebook - where’s the love?

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social network statsFacebook - more female than male

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social network stats

Everyone’s all a Twitter

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social network stats

Everyone’s all a Twitter

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social network stats

LinkedIn Reaches 38 Million UsersMarch, 2009

12.5M

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social network technology usage - USA onlySept ’06 - March ‘08

blog readership

podcastingonline video

blog writingsocial network

source: Universal McCann “Next Thing Now” Report, April 2008

subscribe to rss feeds

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78.3 Million videos

412 years

YouTube - the 5th Network

the amount of time it would take to watch every video on YouTube (as of March 17, 2008)

Source: Digital Ethnography Study - Kansas Statehttp://ksudigg.wetpaint.com/page/YouTube+Statistics?t=anon

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50% of your competitors wanttheir brands in the conversation

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C o n v e r s a t i o n a l M a r k e t i n g

You monitor conversations

You communicate not sell

You create conversations both online and offline

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Great conversational marketing:

2009© Zehnder Communications

Communicating

Respecting those that allow you to communicate with them.

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Big Companies

feel small again

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It’s like a whole other country...

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If you turn them off...

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Listen

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Listen

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Company or Brand Interest

Consum

er Interest

meaningfulconversation happens

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Company or Brand Interest

Consum

er Interest

meaningfulconversation happens

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authenticity

transparency

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strategy

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strategies

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there are no shortcuts

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and if you fall off the wagon

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and if you fall off the wagon

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how others are using it

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painless prospecting

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painless prospecting

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painless prospecting

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painless prospecting

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the blogger realtor

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the blogger realtor

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using Facebook

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the virtual open house

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the YouTube effect

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so...what’s next?

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Augmented Reality

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Augmented Reality

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Layar Augmented Reality

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The difference between art and advertising is discipline.

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